JointSourcing Uniquely Shares the Reward and Risk
“Pay-for-Performance” + “Skin in the Game” = Cost-Effective Growth
The JointSourcing (“joint venture” + “insourcing”) business model goes beyond pay-for-performance as it shares both reward and risk and literally invests Sales Renewal in your success.
Shared Reward (“pay for performance”): Sales Renewal earns a small percentage of the revenue we help you generate (a commission). This highly motivates us to grow sales.
Shared Risk (“skin in the game”): Sales Renewal pays that same percentage of your Paid Marketing expenses. By paying our share of these budget driving expenses (e.g., advertising & direct mail), we literally are putting our money where our mouth is. This highly motivates us to grow sales cost effectively.
The net result is that, just like you, we strive for cost-effective growth. This win-win alignment of your economic interests with ours helps engender trust and is the “secret sauce” that makes the JointSourcing Solution such a profitable approach to marketing.
With JointSourcing, the best way for Sales Renewal to grow our revenue is to grow yours.
Marketing that Shares the Reward and Risk is Better than Pay-for-Performance Marketing
Most marketing agencies charge for their time, not for how successful they are. In response, a few far sighted firms have adopted pay-for-performance marketing where their clients share some revenue with them as a reward and motivator for performance. While Sales Renewal is in this elite group, we go one critical step further: we not only share reward but we are also willing to share risk. Sharing reward and risk is the “joint venture” aspect of JointSourcing, and it is transformative.
While Sales Renewal is actively working to grow your sales (i.e., the final, Sell Services step in our proven 3 step process), we:
- Earn a fixed monthly fee (generally set to cover our costs) and a % commission on sales (generally will be our profit).
- Pay that same % towards the big-ticket marketing expenses (the dominant expenses that scale with the number of prospects you’re attracting, such as advertising)
Earning a commission (paying-for-performance, shared reward) motivates us to sell.
Paying that same % of the marketing cost (shared risk) motivates us to spend wisely.
This win-win alignment of economic interests is why clients trust us to manage their marketing programs and is the “secret sauce” of JointSourcing.
As an example, if our commission is 2.0% and we recommend a $5,000 per month ad campaign, we will pay $100 (2.0% of $5000) each month.
This is a $100, equity-free investment in your business made by Sales Renewal month after month after month.
And since our economic interests are aligned, you can trust our $5,000 recommendation: if we see a good return in commissions on our share of the advertising investment, you will too.
A Sales Obsessed Partner
Like every good salesperson, we are very motivated by our commission. In fact, it’s the focus of everything we do, even our technology work. For example, we won’t employ a tech feature on a website just because it’s cool or cutting-edge. If we don’t think it will contribute to your sales (and our commission), we’re not interested.
To be honest, working with Sales Renewal will not be like working with any other marketing agency. With JointSourcing, Sales Renewal becomes your marketing department working as closely with you as if we were in-house.
For JointSourcing to be successful therefore, each party will be responsible for bringing important capabilities to the JointSourcing partnership:
You will bring your:
- Industry, customer & competitive advantage knowledge
- Expertise in your product or service and how it is best merchandised
- Willingness and ability to oversee our activities and provide timely feedback
While Sales Renewal will bring our:
- Strategy, sales, marketing and technology expertise
- Sales, marketing, technology and analytic platforms and tools
- Ability to focus our expertise and tools on cost-effectively growing your sales (and our commission) at the lowest cost (to us both)
JointSourcing Solution™ Case Studies
JointSourcing: a Breakthrough Solution with Stellar Client Results
Download The Case Study
To explore JointSourcing’s results
Collaboration Leads to New Strategies, Brand, Site, Marketing Programs and … a Blue Ribbon
Download The Case Study
To learn how Sales Renewal’s collaboration with MATsolutions lead to a Blue Ribbon
Sales Renewal Corp. Wins Battle Against Google Adwords on Behalf of Its Client: Metro Sign and Awning
Download The Case Study
To learn how Sales Renewal wouldn’t take no for an answer resulting in a refund large enough to fund our client’s ad campaign for 6 months (for free)
How the Concord Flower Shop More Than Doubled Its Online Sales and was Ranked in the Top 1% of Local Businesses by Google
Download the Case Study:
To understand how the Concord Flower Shop More Than Doubled Sales and Was Ranked in the Top 1% of Online Businesses by Google