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Why Small Business Marketing Fails So Often … and How to Prevent it
4 Basic Steps of Content Marketing – A Real Life Example [Infographic]
6 Things to Know about Using Reddit for Your Business
7 Ways to Maximize Facebook, Mostly Free
LinkedIn Tip: Company Page Audience Targeting
Tips for Getting Better Images of Your Business, Your Products, and Your Employees
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To explore JointSourcing’s results
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To learn how Sales Renewal’s collaboration with MATsolutions lead to a Blue Ribbon
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To learn how Sales Renewal wouldn’t take no for an answer resulting in a refund large enough to fund our client’s ad campaign for 6 months (for free)
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To understand how the Concord Flower Shop More Than Doubled Sales and Was Ranked in the Top 1% of Online Businesses by Google
There’s a lot of noise out there in the marketplace! Regardless of your product or service, your company likely has many competitors targeting the same market, offering similar solutions
Read more
Despite the ominous title, Brockbrand makes an excellent point in this article: marketing is the primary revenue generator for businesses, but “marketing” itself is a catch-all term that oversimplifies
Read moreWatch Keith’s USA 500 webinar where he explores discusses small business marketing strategies, such as targeting prospects when they most need you, product marketing, and unbundling of services to create tiered offerings, as potential strategies to reduce your time to first dollar:
0:00:10 : Introduction
0:00:42 : The problem: prospects sit in your pipeline too long
0:01:42 : Targeting & reaching prospects when they most need you
0:03:28 : Reevaluate your services (Product Marketing)
0:04:39 : “Unbundle” your services to create tiered offerings
0:06:48 : Takeaways
Watch Keith’s USA 500 webinar where he explores the key factors to consider to successfully adapt your business and marketing strategies to our new reality, along with the key changes he thinks are coming for most businesses and industries:
0:00:00 : Introduction
0:00:20 : A global seller’s message about contactless selling & safety
0:01:05 : A national restaurant chain’s message about food safety
0:01:39 : A local Real Estate Broker’s message about virtualizing a key sales step
0:02:34 : COVID-19’s disruption of of business strategies
0:03:29 : Considerations for Adapting Your Business and Marketing Strategies
0:03:46 : Firms that take advantage will be punished later
0:04:20 : Rigorous enforcement of scientific/medical recommendations is a foundational strategy
0:05:36 : Trust will be critical for all businesses
0:07:10 : Business need to quickly consider contactless/minimal-contact options
0:08:50 : The physical boundaries of a business are changing
0:09:16 : Marketing strategies & tactics
0:09:48 : Marketing in the New Normal
0:11:27 : Shortening time to first dollar for Professional Service Firms
0:14:18 : Executive Summary & Contact Information
Listen as Keith Loris, Sales Renewal’s president and C.E.O., is interviewed by Marita MacKinnon of Salem Radio Boston during her Around Town business show: Listen to it.
Watch as Keith explains how JointSourcing grows sales while sharing risk and reward during his interview by Radio Entrepreneurs:
0:00 – 0:14 Introduction
0:15 – 3:45 Overview of JointSourcing’s general contractor and shared risk/reward model
3:46 – 4:54 Sales Renewal’s genesis
4:55 – 6:37 Further explanation of JointSourcing
6:38 – 8:00 All JointSourcing deals are exclusive
8:00 – 9:08 What each party brings to the “joint venture table”
9:09 – 9:37 What’s unique about JointSourcing?
9:38 – 12:05 Explanation of 3-Step Blueprint/Build/Sell process
12:06 – 13:00 The importance of ROI and Analytics