Marketing personas are useful for message development as well as when developing or redefining products. So doggone it, maybe your dog should have one too. But until your dog hasRead more
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Sales Renewal Collaborates on New Marketing Strategy with Image 4, the Leader in 3-Dimensional Brand Experience
The JointSourcing Solution helped Image 4 orchestrate a strategic repositioning to achieve its dual goals of growing revenue and unifying its brand & messaging across four distinct verticals. Boston, MayRead more
Listen as Keith Loris, Sales Renewal’s president and C.E.O., is interviewed by Marita MacKinnon of Salem Radio Boston during her Around Town business show: Listen to it.
Watch as Keith explains how JointSourcing grows sales while sharing risk and reward during his interview by Radio Entrepreneurs:
0:00 – 0:14 Introduction
0:15 – 3:45 Overview of JointSourcing’s general contractor and shared risk/reward model
3:46 – 4:54 Sales Renewal’s genesis
4:55 – 6:37 Further explanation of JointSourcing
6:38 – 8:00 All JointSourcing deals are exclusive
8:00 – 9:08 What each party brings to the “joint venture table”
9:09 – 9:37 What’s unique about JointSourcing?
9:38 – 12:05 Explanation of 3-Step Blueprint/Build/Sell process
12:06 – 13:00 The importance of ROI and Analytics