JointSourcing is a Complete, One-Stop Marketing Solution

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Sales Renewal is a full service marketing agency whose reinvention of small business marketing began with the JointSourcing Solution™(“joint venture” + “outsourcing”): a complete, one-stop marketing solution that shares the risk/reward.

JointSourcing is a comprehensive, integrated marketing solution that delivers all the strategies, people and technology needed to grow your revenue. It not only includes a custom package of the most cost-effective marketing strategies and sales-enabling technology for your business, it also provides all the people and expertise necessary to implement and manage them (complementing those already in your employ) including a factional CMO and VP of Marketing.

The JointSourcing Solution provides the best of both worlds: a comprehensive, integrated marketing solution that will grow sales combined with the depth of specific marketing expertise and experience in your industry, that will grow them dramatically. And it will do all this while freeing up your time; the time you will not spend on nitty-gritty marketing details.

Outsourced Professionals Are Better Than In-House Amateurs

One of the challenges most small businesses face is that they usually do not have a lot of marketing expertise in-house. Many organizations have none, some have 1 or 2 folks adept in a few marketing tactics but none can afford nor manage the large team required to be expert in all the marketing tactics and underlying technology successful marketing programs require today.

The JointSourcing Solution™ (“joint venture” + “outsourcing”) solves this problem by providing a dedicated CMO and a VP of Marketing, senior-level experts in marketing strategy and management. And as a Marketing General Contractor Sales Renewal can draw from all disciplines in the marketing universe (see graphic above). This enables us to hand-pick and manage a dedicated team of vetted marketing experts—subcontracted marketing agencies and freelancers—that implement the custom mix of marketing tactics and programs specifically chosen for your business during your Blueprint. In addition, we’re adept at integrating technology to power your marketing and use a full range of analytics and reporting tools to continually measure performance.

This cross-functional team handles all the day-to-day marketing tasks with the VP of Marketing reporting to you—which saves you significant time without your having to give up significant control. And, importantly, you are not burdened with finding or hiring the team or paying their full time salaries or benefits.

The World’s First Marketing General Contractor

To solve the problems that cause most small business marketing to fail, Sales Renewal has developed a powerful paradigm for small business marketing inspired by the construction industry: the General Contractor.

Construction is a complicated, multidisciplinary endeavor that leverages firms with deep expertise in individual trades (plumbers, electricians, etc.) with General Contractors skilled in hiring, scheduling and managing the trades and their resources (building materials, permits, etc.). Importantly, the General Contractor is also soup-to-nuts responsible and is the only party the owner has to deal with.

The combination of a General Contractor + skilled subcontractors delivers the breath of expertise complex jobs require without sacrificing the depth of expertise that leads to stellar results. And because the General Contractor is the single accountable party handling all day-to-day matters, the owner is free to attend to other responsibilities while their project is underway.

Sounds like a good approach for Marketing, which is also a complicated, multidisciplinary endeavor, doesn’t it? We thought so too and that’s why we’ve been honing it since 2009 (unlike plumbers and electricians, PR firms, Ad Agencies and the other marketing “trades” are not used to working together and we’ve put considerable effort into the processes and technologies that corral them into an efficient team).

Example JointSourcing Team & Budget

JointSourcing’s proven 3-step process begins with a Blueprint, where we work with you to create a comprehensive, integrated plan for growth; the specific insourced team required to execute it; and the budget needed to support it.

Here is an example of one such team and budget (for illustrative purposes only since, by definition, every JointSourcing team is custom).

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Find Out if JointSourcing is Right for Your Business

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JointSourcing Solution™ Case Studies

JointSourcing Pro
From Obscurity to Awards in 18 Months: Marketing a New Professional Services Firm

Download The Case Study
To explore JointSourcing Pro’s results

JointSourcing: a Breakthrough Solution with Stellar Client Results

Complete, One-Stop Marketing SolutionDownload The Case Study
To explore JointSourcing’s results


Collaboration Leads to New Strategies, Brand, Site, Marketing Programs and … a Blue Ribbon

Download The Case Study
To learn how Sales Renewal’s collaboration with MATsolutions lead to a Blue Ribbon


Sales Renewal Corp. Wins Battle Against Google Adwords on Behalf of Its Client: Metro Sign and Awning

Download The Case Study
To learn how Sales Renewal wouldn’t take no for an answer resulting in a refund large enough to fund our client’s ad campaign for 6 months (for free)


How the Concord Flower Shop More Than Doubled Its Online Sales and was Ranked in the Top 1% of Local Businesses by Google

Download the Case Study:
To understand how the Concord Flower Shop More Than Doubled Sales and Was Ranked in the Top 1% of Online Businesses by Google

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