The FlexMarketing Solution™
A Flexible, Agile Program That Adjusts as Marketing Needs and Budgets Change
Sales Renewal FlexMarketing subscriptions start at $450/month, are very flexible, and give you total control of each month’s marketing activities and budget without a long-term commitment.
- Our Role: We provide guidance, advice and share best practices (“Coaching”) as well as implementation and management of projects big and small (“Doing”). We’re also happy to have broader strategy discussions as desired (“Strategic Sessions”).
- Activities: You decide what’s important each month. Unlike most agencies, Sales Renewal can help with any marketing tactic or combination of tactics to help you reach your goals: webinars, social media, websites, blogging, sales blasts, newsletters, advertising, SEO, reviews, and more.
- Budget: Your needs vary every month so should your marketing program: scale it up for the big project in February, revert to the baseline hours in March, increase a bit in April…you have complete flexibility!
- Commitment: Month-to-month or get an extra hour to jump start your marketing with a 4-month initial commitment.
Who is FlexMarketing for?
FlexMarketing is for small businesses:
- That prefer an Agile Marketing approach: tackling big marketing projects in small, bite-sized chunks done iteratively and quickly in Sprints.
- Who understand that challenging economic times are when it’s most critical to invest in marketing to generate new business. As Henry Ford put it, “Stopping advertising to save money is like stopping your watch to save time.”
- Whose marketing needs vary over time so need the freedom to employ any marketing tactic or combination of tactics at any point.
- Who require explicit choice and control over their marketing program’s activities and budget.
Learn about two example FlexMarketing clients, with month-by-month breakdowns of how their FlexMarketing hours were used.
How Does FlexMarketing Work?
FlexMarketing allows you to precisely fine-tune the ongoing marketing help you need to succeed.
Depending on your initial goals and needs, we’ll mutually determine how many hours should be in your baseline subscription. Each month, you will be able to choose how that time is spent across Coaching, Doing and Strategy assistance. Importantly, any given month’s hours can be increased (e.g., to complete a project) or decreased (e.g., after the project ends).
Coaching – During regularly scheduled video calls with your dedicated Marketing Advisor, we’ll discuss any questions or issues you may have, share best practices, set goals, create action plans and schedules and divvy up responsibilities.
Doing – Your Marketing Advisor also provides boots-on-the-ground, implementation help. Depending on what you decide during the coaching meetings, the actual activities we implement can vary widely. One week you may want us to edit a newsletter you drafted and send it out, and the next week you might want us to add a new page to your website. We can work on growing your Twitter followers, create a series of email blasts, design an ad campaign or improve your site’s ranking in search engines. If you would like to have focused, higher-level discussion including your dedicated CMO, you may choose to schedule separate Strategy Sessions.
Strategy – For higher-level strategy, messaging, positioning or branding issues, you have the option of scheduling Strategy sessions attended by both your dedicated Marketing Advisor and CMO (Note: there is no upcharge for the CMO so these simply count as 2 hours).
FlexMarketing starts at $450/month
FlexMarketing Jump Start Bonus
Complimentary Hour Included with an Initial 4-Month Commitment
To accelerate your marketing program, Sales Renewal will send you a FlexMarketing Questionnaire which we will review prior to the first session to help us more quickly come up to speed on, and provide initial recommendations for, your goals, challenges and issues. During your first session, the recommendations will be reviewed and their action plans will be created.
Example FlexMarketing Clients
Example Client #1: Ellie
Client Profile:
Ellie began her small clothing design business two years ago and realized that, in order to grow her business, she needed to be more strategic in her marketing but didn’t know where to start. Her new website was still in flux and, while she had a handful of loyal clients, she had no plans in place for reaching new ones.
Client Goals:
Ellie wanted to be able to sell her clothes online and reach out more regularly to clients and prospects. The agility of FlexMarketing gave Ellie the comfort of knowing that she could control costs while still moving her business forward in an exciting new way.
Result:
Our initial strategy sessions revealed that the company’s messaging, positioning & targeting needed to be refined to speak more directly to Ellie’s best prospects. Once these fundamentals had been shored up, Ellie launched her ecommerce business and learned to handle a number of marketing tactics on her own, while relying on Sales Renewal for ongoing “doing” tasks as well as fresh ideas to grow her business.
Ellie’s First 4 Months of FlexMarketing:
1st Month: 10 hours |
2nd Month: 10 hours |
3rd Month: 6 hours |
4th Month: 8 hours |
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Coaching:
Doing:
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Coaching:
Doing:
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Coaching:
Doing:
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Doing:
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Example Client #2: Carlos
Client Profile:
Carlos has owned his successful consulting business for over a decade and found that, because he was spending almost all of his time on client work, he had no time for marketing or business development to grow his business further.
Client Goals:
He realized that it had become increasingly important to develop an online presence in order to share information and resources with his existing client base, as well as potential prospects and referral sources. He had a number of good ideas but had a limited budget and even less time to see these through.
Result:
Sales Renewal worked with Carlos to develop a robust, targeted outreach program. Carlos now implements some of his social media tactics on his own as time allows, and relies on Sales Renewal to handle larger initiatives in addition to recurring monthly tasks.
Carlos’s First 4 Months of FlexMarketing:
1st Month: 5 Hours |
2nd Month: 7 hours |
3rd Month: 5 hours |
4th Month: 6 hours |
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Coaching:
Doing:
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Coaching:
Doing:
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Doing:
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Doing:
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