Gotham City District Attorney Harvey Dent once said “I make my own luck” – and you can too! Consider these four tools that can give you more control over your business fate: preparation, exposure, perseverance, and action. These are all the traits of the “lucky” businessperson, and they can be yours with a little practice. […]
We’re seeing a lot of shamrocks and four-leaf clovers at this time of year, and it always invokes the idea of “luck” – which is an important part of any ambitious endeavor, including business pursuits. While it may sometimes seem that luck is out of your control, understanding the nuances of luck can help you […]
Client referrals are one of the most powerful ways to build and grow your business. Not only does it bring new clients to your company with a foundation of trust and confidence, but it also generates an encouraging feedback loop from your current clients who have been so impressed that they’ve decided to send their […]
You’ve made your resolution to take action, but now you need to measure your success. Goal setting is a great measuring stick for how much progress you’ve made, and doing it right can make or break your company’s forward momentum. Learn more about effective business goals and how to craft them for YOUR business’ marketing […]
Resolutions are firm decisions to take action – and they’re just as important for businesses as they are for individuals looking to make positive changes. As 2022 launches, the Better Business Bureau has offered some New Year’s Resolution ideas for your company to adopt, and we’re not surprised many of them are marketing-related! Check out […]
The Americans With Disabilities Act (ADA) of 1990 wrote into law the right of all persons to have access to public facilities, spaces, and resources regardless of visible or invisible disability. While this legislation has been very helpful in increasing physical accessibility through initiatives like ramp-building, TTY programs, designated parking areas, and more – the ADA was drafted before the internet became a mainstay of daily life, and does not provide clear guidance on how to adapt accessibility to the digital and virtual realms. Because general accessibility liabilities apply equally to your business’ physical store or office location and to your company website, it’s important to understand how the ADA applies to your digital presence. Learn more about accessibility law and how to be in compliance in this article.
Somewhere between the gratitude of Thanksgiving and the gift-giving of December traditions lies the industry of corporate gifting. Companies can deepen connections, build loyalty, and increase a sense of mutual value with both clients and employees through thoughtful, intentional tokens of appreciation. Here’s an inside look at this rapidly growing business as we head into the business gift giving season.
Thank-you pages are an essential part of your business’ website. Directing your customers to good thank-you pages after they interact with your site, such as making a purchase, filling out a form, or signing up for your newsletter, is an opportunity for more than just expressing your gratitude.
Does your website or sign up form make good use of “thank-you pages”? Are those pages optimized? You could be missing out on the many benefits of a well-crafted and thoughtful thank-you page, which when done correctly can be a huge driver of traffic, loyalty, feedback, and new clients. Check out these nine tips for creating better thank-you pages to boost revenue.
Saying “thank you” goes a long way in every type of relationship, and that is especially true in business relationships. Appreciate your employees, your clients, your customers, your suppliers, and anyone else who makes your company successful! Here are three ways to infuse gratitude into your business’ marketing and communications.