One of the best ways to create synergy and boost your marketing reach via your partnerships is to share content. Cross posting and guest posting on your clients’ or partners’ blogs and social media platforms increases your reach, generates additional trust and loyalty for your business, and opens doors to more interesting and relevant content. […]
Website accessibility is an important—and too often overlooked—facet of one’s online brand. Fortunately, the costs for making your web site accessible to all have come down dramatically over the years.
Recently, we successfully piloted our solution with a Sales Renewal client expert in accessibility, design and branding: Image 4, a Brand Marketing Agency with offices in NYC and Manchester NH. Read on to learn what got them excited about our accessibility package.
Though sales and marketing have a long history of being at odds in many companies, they’re actually two very important sides of the same coin. Identifying the differences between sales and marketing, then finding ways to bridge the gap between them, can create a strong, consistent revenue stream that is greater than the sum of […]
How much should you sell your business for? Financial Advisors often advise you to sell it for X because X is what you’ll need to live the life you’d like in retirement … but they have no idea whether X is realistic or attainable – that’s up to you. And since businesses are bought and […]
We’ve all seen our share of tire-kickers – those would-be buyers who take their time in making a purchase decision, evaluating every detail because they’re in no rush to pull the trigger. This problem becomes especially prominent when your company’s main service or product is a comprehensive, all-inclusive solution since there’s that much more to […]
When building your business, having a great product or service is just the beginning. Communicating your company’s offerings, solutions, and advantages is crucial for turning a good product into a wildly successful one. But in the age of digital communication, traditional advertising is no longer the only way to tell people about what you offer. […]
We’ve heard it over and over again: it’s important for the environment to work “green” or eco-friendly initiatives into our lives whenever we can. For individuals, the path to a greener lifestyle is simpler, but for businesses, an eco-conscious approach may seem difficult to integrate at first. We think there are plenty of green initiatives […]
With International Women’s Day happening this month, you may have seen your news feeds filled with appreciation, support, and celebration of women everywhere. Though that hasn’t always been the case for women in the workplace, the gender gap is rapidly closing – and the economic benefits of gender diversity has become readily apparent. Study after […]
The Problem: Prospects Sit In Your Pipeline Too Long Many service providers often have a single, all-inclusive service that’s presented as a binary choice: hire us for the whole service or don’t hire us. Because these services are typically important and consequential (e.g., wealth managers help save for retirement, lawyers defend against lawsuits, architects design […]