Paid Marketing
December 16, 2019 || by Easy Author || Advertising/Paid Marketing, Blogging, Curated Content, Legacy-EA 2.0, Off-Page SEO, On-Page SEO, PPC/Online Advertising, SEO, Tips & Tricks ||
Google is understanding natural language in searches better than ever before, so well, that it represents “the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search …
Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning [1 in 10 searches], Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”
Read more
June 4, 2019 || by Sales Renewal Team || Curated Content, Legacy-EA 2.0, PPC/Online Advertising, Small Business ||
Is your business part of the 91% of small businesses that plan on increasing their advertising spend in 2019? Not surprising, digital advertising is the channel which is expected to see the greatest increase in advertising spend. Read why small businesses are turning to digital advertising.
Read more
November 22, 2017 || by Keith Loris || Advertising/Paid Marketing, Curated Content, Digest, Legacy-EA 2.0, Management & Benchmarking, PPC/Online Advertising, Strategic Marketing, Strategy ||
A study surveying 400 participants regarding 20 common tactics used in TV and Digital ads found that 13 of the tactics elicited favorable responses – which surprised even marketers and has top ad agencies focusing on the Authenticity factor. For anyone concerned with the believability of marketing today, this is a must-read article. Sales Renewal […]
Read more
February 22, 2017 || by Audrey Trieschman || Exit Planning, Original Posts, PPC/Online Advertising, SEO ||
We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients, but they are relevant to most business owners involved with any aspect of marketing their business. Here are our 5 favorite posts this […]
Read more
March 17, 2016 || by Audrey Trieschman || Local Marketing, PPC/Online Advertising, SEO ||
If you’ve done a Google search on a laptop or desktop in the last few weeks, you’re sure to have noticed a big change. There’s a lot of white space on the right – gone are the sidebar ads and the maps and local listings. Instead, ads, maps and search results are combined in one […]
Read more
March 8, 2016 || by Sales Renewal Team || Advertising/Paid Marketing, Curated Content, Deep, Digest, Legacy-EA 2.0, Social Media & PR ||
Protect your advertising ROI – here are 60 Facebook ad mistakes to avoid. Sales Renewal’s insight: Facebook advertising can be deceptively simple and straightforward. This article provides concrete examples of what not to do. Some takeaways: You need to have a compelling offer in order to stand out from the crowd; Take advantage of the […]
Read more
November 24, 2015 || by Keith Loris || Curated Content, Digest, Legacy-EA 2.0, Off-Page SEO, On-Page SEO, PPC/Online Advertising, SEO ||
Google is now smarter at understanding queries that include superlatives and times, as well as more complicated questions. Sales Renewal’s insight: If natural search traffic is important to you and you have not yet reevaluated your SEO strategy, this story makes it abundantly clear that now is the time to do so! Why? Because you […]
Read more
November 18, 2015 || by Sales Renewal Team || Advertising/Paid Marketing, Curated Content, Digest, In-Person Marketing, Legacy-EA 2.0 ||
Don’t overlook printed materials when you plan your marketing budgets. Printed media can reach customers in a way that online media can’t. Sales Renewal’s insight: Print, tradeshows, live events – all traditional marketing activities that are still highly relevant today. Read Original Article
Read more
August 11, 2015 || by Keith Loris || Advertising/Paid Marketing, Analytics, Curated Content, Digest, Email Marketing, Legacy-EA 2.0, Management & Benchmarking, Marketing Automation, Marketing Management, SR Analytics, Strategic Marketing, Strategy ||
There is a popular saying which goes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Over the years, I have heard many a CEO/CFO substitute the word “marketing” for “advertising” as they lament about all the money they are spending on brand awareness and demand creation […]
Read more
