We’ve heard it over and over again: it’s important for the environment to work “green” or eco-friendly initiatives into our lives whenever we can. For individuals, the path to a greener lifestyle is simpler, but for businesses, an eco-conscious approach may seem difficult to integrate at first. We think there are plenty of green initiatives […]
Discover how marketers leverage customer dialogue to shape their new product development process. Sales Renewal’s insight: From large-scale intelligence gathering, like crowdsourcing or social listening, to a narrower, targeted approach, like focus groups and advisory councils, successful B2B businesses use customer feedback to ensure they are on track with product development.