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Six Ways Going “Green” Can Boost Your Bottom Line

We’ve heard it over and over again: it’s important for the environment to work “green” or eco-friendly initiatives into our lives whenever we can. For individuals, the path to a greener lifestyle is simpler, but for businesses, an eco-conscious approach may seem difficult to integrate at first.  We think there are plenty of green initiatives […]

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How Successful Companies Engage Customers During the New-Product Development Process

Discover how marketers leverage customer dialogue to shape their new product development process. Sales Renewal’s insight: From large-scale intelligence gathering, like crowdsourcing or social listening, to a narrower, targeted approach, like focus groups and advisory councils, successful B2B businesses use customer feedback to ensure they are on track with product development.

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SRA = Real Time Data

“Guys – I love SRA [Sales Renewal Analytics], and the real-time data has been key in helping us iterate and improve our ad spend very rapidly.” – SW, a B2C E-Commerce Client

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