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5 Tips for Effective Marketing Communication

When building your business, having a great product or service is just the beginning. Communicating your company’s offerings, solutions, and advantages is crucial for turning a good product into a wildly successful one. But in the age of digital communication, traditional advertising is no longer the only way to tell people about what you offer. […]

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Don’t Overlook These Email Marketing Fundamentals

In a world where every marketing plan is competing for attention with thousands of other messages, email marketing is one of the best ways to get YOUR message directly into your audiences’ hands. While other digital marketing strategies rely on the audience to visit or view your content, emails land in their inboxes, and recent data shows people check their email an average of 15 times per day! Whether you’re already using email marketing, or are just starting to add this tactic to your overall strategy, make sure you’re building a solid foundation to maximize your reach and your impact.

Read the full article at: www.clickz.com

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Don’t Just Hire Freelancers – Outsource Your Management

Navigating the gig economy as a small business owner can feel overwhelming. Freelance and contract workers are more available than ever before, and can prove highly effective in maximizing both your budget and your company’s output – but hiring contracted help introduces a difficult maze of understanding, communication, and management that may be more draining […]

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Six Ways Going “Green” Can Boost Your Bottom Line

We’ve heard it over and over again: it’s important for the environment to work “green” or eco-friendly initiatives into our lives whenever we can. For individuals, the path to a greener lifestyle is simpler, but for businesses, an eco-conscious approach may seem difficult to integrate at first.  We think there are plenty of green initiatives […]

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How Successful Companies Engage Customers During the New-Product Development Process

Discover how marketers leverage customer dialogue to shape their new product development process. Sales Renewal’s insight: From large-scale intelligence gathering, like crowdsourcing or social listening, to a narrower, targeted approach, like focus groups and advisory councils, successful B2B businesses use customer feedback to ensure they are on track with product development.

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SRA = Real Time Data

“Guys – I love SRA [Sales Renewal Analytics], and the real-time data has been key in helping us iterate and improve our ad spend very rapidly.” – SW, a B2C E-Commerce Client

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