In the News

Figmints Digital Creative Marketing Announces Acquisition of Sales Renewal Corporation

Two leading marketing agencies join together to bring positive progress for companies across the country. Providence, RI, April 1, 2022 – Providence-based, full-service marketing firm, Figmints, announced today that it has acquired Boston-based outsourced marketing firm, Sales Renewal, which has been servicing clients since 2009. Figmints will be integrating Sales Renewal’s Implementation Business clients and […]

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Sales Renewal Launches Strategic Marketing Consulting Practice

Businesses Turn to Sales Renewal to Create Strategies that Drive Success Concord, Mass.—Oct 20, 2020—Sales Renewal, building on the success of its outsourced marketing offering, the JointSourcing Solution™, is pleased to announce the launch of its new, standalone Strategic Marketing consulting practice. Since its founding in 2009, Sales Renewal has been offering JointSourcing (“joint venture” […]

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How Chinese Companies Have Responded to Coronavirus

7. Prepare for a faster recovery than you expect.


Well worth the read; here’s a sample:

4. Reallocate labor flexibly to different activities.
For example, in response to a severe decline in revenue, more than 40 restaurants, hotels, and cinema chains optimized their staffing to free up a large share of their workforces. They then shared those employees with Hema, a “new retail” supermarket chain owned by Alibaba, which was in urgent need of labor for delivery services due to the sudden increase in online purchases. O2O players, including Ele, Meituan, and JD’s 7Fresh followed this lead by also borrowing labor from restaurants.

5. Shift your sales channel mix away from face-to-face towards new channels
For example, cosmetics company Lin Qingxuan was forced to close 40% of its stores during the crisis, including all of its locations in Wuhan. However, the company redeployed its 100+ beauty advisors from those stores to become online influencers who leveraged digital tools, such as WeChat, to engage customers virtually and drive online sales. As a result, its sales in Wuhan achieved 200% growth compared to the prior year’s sales.

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Jump Start Your Marketing with Sales Renewal’s Marketing Essentials Solution

Six-Month Program Grows Leads and Sales Through Better Marketing & Sales-Enabling Technology While Providing Hands-On, Personalized Training. Concord, MA, July 23, 2015 – Sales Renewal, committed to bringing affordable, comprehensive marketing solutions to small business, today announces the immediate availability of the Marketing Essentials Solution . Marketing Essentials is a comprehensive, easy-to-adopt solution that first […]

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