Product Marketing

Crafting Products and Services to Reduce Time-to-First-Dollar

We’ve all seen our share of tire-kickers – those would-be buyers who take their time in making a purchase decision, evaluating every detail because they’re in no rush to pull the trigger. This problem becomes especially prominent when your company’s main service or product is a comprehensive, all-inclusive solution since there’s that much more to […]

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Sales Renewal’s Strategic Consulting Service Helps Law Firm Pivot with New Business Model

MyOutsideGeneralCounsel Tier of Services

Sales Renewal is often asked to help clients wrestling with challenging strategic decisions, whether it’s adjusting their business and marketing strategies to their new Covid realities (something that has unfortunately become way too common), reducing their time-to-first-dollar from prospects in their pipeline or devising a go-to-market strategy for a new product or service they’re considering. […]

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Webinar: Crafting Products and Services to Reduce Time-to-First-Dollar

Marketing Strategy: focus on your fastest prospects

The Problem: Prospects Sit In Your Pipeline Too Long Many service providers often have a single, all-inclusive service that’s presented as a binary choice: hire us for the whole service or don’t hire us. Because these services are typically important and consequential (e.g., wealth managers help save for retirement, lawyers defend against lawsuits, architects design […]

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Webinar: Considerations for Adapting Your Business and Marketing Strategies for the New Normal

Covid requires marketing to adapt

The New Normal for Business and Marketing Strategies As businesses around the country try to assess what’s next after the big Shut Down, many are realizing that it won’t be “business as usual”, not just because of the reopening guidelines imposed by the government, but because customers and clients may not feel comfortable reentering the […]

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20 Highly Effective Ways to Promote a Product

You’ve found a product and created your online store. Now, what? Once you’re up and running, it’s time to start driving traffic to your store and closing sales. Whether you’re trying to make your first sale or you’ve been open for business for a while, it’s always good to find more ways to promote your […]

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How Successful Companies Engage Customers During the New-Product Development Process

Discover how marketers leverage customer dialogue to shape their new product development process. Sales Renewal’s insight: From large-scale intelligence gathering, like crowdsourcing or social listening, to a narrower, targeted approach, like focus groups and advisory councils, successful B2B businesses use customer feedback to ensure they are on track with product development.

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Ecommerce Email Marketing: 10 Tips to Boost Product Sales

Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search. Sales Renewal’s insight: Ignore email marketing at your peril! This article reinforces the importance of supporting your e-commerce efforts with email marketing and can be used as a helpful checklist of things you can […]

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