Navigating the gig economy as a small business owner can feel overwhelming. Freelance and contract workers are more available than ever before, and can prove highly effective in maximizing both your budget and your company’s output – but hiring contracted help introduces a difficult maze of understanding, communication, and management that may be more draining […]
Recruiting freelancers for your business can be a headache, especially when you’re trying to fill and manage positions you’re not always familiar with yourself. For Sales Renewal’s JointSourcing Solution, we routinely need to find and manage subcontractors (freelancers and other marketing agencies) as we assemble our client’s virtual marketing departments staff, and over the years we’ve gotten pretty good at vetting, verifying, and managing them. Here are some tips on how to carefully vet freelancers to prevent missed deadlines, communication issues, security breaches, and more.
Because businesses have actively solicited customer reviews (and other feedback) for years, many online review sites look like over-caffeinated click-a-thons. It’s hard to sort out the helpful from the hype. But it’s clear that consumers want to consider other customers’ opinions and experiences before they buy – in other words, businesses need reviews. Savvy online […]
Sales Renewal is pleased to announce the launch of Minter + Richter Designs’ new ecommerce site, http://www.MinterAndRichterDesigns.com, and the custom-built Love in Your Ring Wizard that seamlessly lives within it. The site and unique App are great examples of Sales Renewal’s JointSourcing Solution at work: key business challenges were identified in the client’s JointSourcing Blueprint […]
“Marketers have access to data [today] that allows them to track individuals’ various interactions with a brand before their purchase, and better understand what role each interaction … played in the eventual sale. This approach, called “attribution modeling, ” allows companies to attribute appropriate credit to each online and offline contact and touch point in […]
Given that Sales Renewal’s JointSourcing is truly one-of-a-kind-there are no other Marketing General Contractors that shares the risk and reward-it is not surprising that it requires a bit more explanation than the familiar, fee-for-service, single-marketing-strategy (like PR, inbound marketing, advertising, direct mail, tradeshows, …) approach every other agency takes. But numbers have a way at […]
Since our beginning in the depths of the Great Recession in 2009, Sales Renewal has been extolling the importance of hiring a broad and deep team to grow a business' revenue (aka, Marketing). While we understood that there would always be need for brand-focused and creative people, we also understood that the Team would have to expand beyond the boundaries of traditional and digital Marketing to include business analysts, marketing strategists and a fair number of technologists too.
Too many businesses today practice Ready-Fire-Aim Marketing: They get some seemingly intelligent, point specific advice from a blog post / newsletter / trade association / colleague / brother-in-law (pick one). They spend little time understanding the advice (who can invest time to think things through when we need leads!) and whether it’s their most critical […]
We try to stay away from using buzz words to get our message across, but lately we’ve seen a term emerge that gets to the core of what Sales Renewal is all about. Omni-channel marketing – removing silos, putting the customer front and center, approaching ROI from an integrated perspective – describes a shift in […]