We’re seeing a lot of shamrocks and four-leaf clovers at this time of year, and it always invokes the idea of “luck” – which is an important part of any ambitious endeavor, including business pursuits. While it may sometimes seem that luck is out of your control, understanding the nuances of luck can help you […]
“Cause marketing” is rapidly becoming one of the smartest decisions you can make for your business as more and more people are making ethics-based decisions, choosing to work with cause-conscious companies as a priority. Perhaps the most recognizable cause marketing campaign is Subaru’s “Share the Love” initiative, in which every car sale includes a donation […]
You’ve made your resolution to take action, but now you need to measure your success. Goal setting is a great measuring stick for how much progress you’ve made, and doing it right can make or break your company’s forward momentum. Learn more about effective business goals and how to craft them for YOUR business’ marketing […]
There’s a lot of noise out there in the marketplace! Regardless of your product or service, your company likely has many competitors targeting the same market, offering similar solutions for similar pain points. Positioning yourself in a lucrative, distinct segment for your business in a crowded market is key to long-term revenue growth and business success. Here are five ways to better define your segment, courtesy of Business Success.
How much should you sell your business for? Financial Advisors often advise you to sell it for X because X is what you’ll need to live the life you’d like in retirement … but they have no idea whether X is realistic or attainable – that’s up to you. And since businesses are bought and […]
We’ve all seen our share of tire-kickers – those would-be buyers who take their time in making a purchase decision, evaluating every detail because they’re in no rush to pull the trigger. This problem becomes especially prominent when your company’s main service or product is a comprehensive, all-inclusive solution since there’s that much more to […]
Modern consumers have evolved beyond the scope of traditional “buy this product” advertising; these days, your customers and clients are as interested in the why and how of products and services as they are in the what. Creating purposeful narratives that connect with your target audiences on a deeper personal or emotional level will help you stand out amongst your competitors and build a lasting bond that keeps your clients coming back. Discover how to focus your storytelling content on your customer in this article from Entrepreneur.
Navigating the gig economy as a small business owner can feel overwhelming. Freelance and contract workers are more available than ever before, and can prove highly effective in maximizing both your budget and your company’s output – but hiring contracted help introduces a difficult maze of understanding, communication, and management that may be more draining […]
Recruiting freelancers for your business can be a headache, especially when you’re trying to fill and manage positions you’re not always familiar with yourself. For Sales Renewal’s JointSourcing Solution, we routinely need to find and manage subcontractors (freelancers and other marketing agencies) as we assemble our client’s virtual marketing departments staff, and over the years we’ve gotten pretty good at vetting, verifying, and managing them. Here are some tips on how to carefully vet freelancers to prevent missed deadlines, communication issues, security breaches, and more.