Are You On Track to Hit Your Exit Revenue Goals?
How much should you sell your business for? Financial Advisors often advise you to sell it for X because X is what you’ll need to live the life you’d like in retirement … but they have no idea whether X is realistic or attainable – that’s up to you. And since businesses are bought and sold at a multiple of their revenue (1.2 times, 2.3 times, etc.), when an Advisors says sell for X, what they’re really telling you is the annual revenue you need to hit in your final years of business, right before the sale.
Running “sanity checks” on your exit revenue goals and projections and the marketing programs that are supposed to deliver that revenue will reveal whether you are being too optimistic or pessimistic about the value of your business, and can help you craft a more accurate strategy for achieving your Exit Revenue goal.
Keith Loris, President and CEO of Sales Renewal, discusses how to know if you’re likely to hit your exit revenue numbers and learn how agile, integrated marketing can help, in this informative webinar: