Author Archive

How to Understand and Solve Your Customers’ Problems

Connecting our customers’ problems to the solutions we offer is perhaps the most important task of marketing: If we can show that we understand their problems, they will listen to our solutions. There are a number of very effective – but underused – ways of understanding your customers’ pain points, including keyword research, customer surveys, and review management.

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Maximize Customer Engagement With the Right Data Insights from the Right Data

data vortex

Sales Renewal’s insight:

Many of us understand that analytics are key to gaining a competitive advantage but fewer of us really understand which data is important and how to put that data to use. Whether it’s Big Data or little data, technology can help all businesses gain valuable intelligence about their customers. This article outlines 3 steps to gaining actionable insights from your data. Important aspects of making the most of your data includes providing context, looking at trends instead of individual data points, and gaining insights that are aligned with your overall strategy.

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Managing When the Future Is Unclear

A foggy road ahead

The term "strategic ambiguity" might be enough to send your heart rate racing and your stress level into the stratosphere. However, this article acknowledges an under-appreciated reality: we often find ourselves managing in situations when it isn’t clear where we’re going or how we’ll get there. Discover some practical approaches you can take to emerge from periods of change a stronger manager and an exceptional leader.

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20 Small Business Trends and Predictions for 2019

A study stated that office workers are becoming more distracted at their desks and feel like they don’t have a space to be fully focused. Our company is fully remote and with project management and communication programs, our employees feel the same comradery between each other, and feel more productive and focused in their own environment. While offices continue to transform into spaces with more perks, like games and snack bars, employees could be prone to get more distracted. While many argue that the productivity between remote and office workers fully depends on people’s personalities, there are several key differences that can make an impression on one’s work performance.

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What is Retargeting and How Can Professional Service Firms Utilize It?

Retargeting for Professional Service Firms

A study stated that office workers are becoming more distracted at their desks and feel like they don’t have a space to be fully focused. Our company is fully remote and with project management and communication programs, our employees feel the same comradery between each other, and feel more productive and focused in their own environment. While offices continue to transform into spaces with more perks, like games and snack bars, employees could be prone to get more distracted. While many argue that the productivity between remote and office workers fully depends on people’s personalities, there are several key differences that can make an impression on one’s work performance.

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The Most Common Small Business Marketing Problem: Missing the Forest for the Trees

Many small business owners know that successful marketing can play a huge role in their growth. It is very common for us to hear these owners have great ideas for what they want to do, but they all have the same issue: due to lack of people and resources, they fall into the trap of […]

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Proud to Work Alongside Our Non-Profit Clients

professionals working together at desk

While Sales Renewal is best known for our one-stop marketing solutions, JointSourcing and Marketing Essentials, we are equally happy to work on smaller-scale projects. One of our strengths at Sales Renewal is that we work across a variety of different industries, offering unique perspectives that can shed new light on traditional strategies and “the way […]

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Sales Renewal Introduces the JointSourcing Pro Solution For Professional Service Providers

Professional Services Firms and Advisors benefit from a unique approach to achieving measurable success from their marketing and business development activities

Concord, MA, September 20, 2018 – Sales Renewal is pleased to announce JointSourcing Pro, a unique marketing program designed to help professional service providers achieve measurable success from their marketing and business development activities.

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Networking: Necessary Evil or Untapped Opportunity?

Ah, networking – the marketing activity everyone loves to hate. We say if you hate it, you’re doing it wrong. What we often hear from people who do a lot of networking – professional services providers, in particular – is that networking is a necessary evil. But they don’t like it for a variety of […]

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