Off-Page SEO

Understanding Searches Better Than Ever Before

Google is understanding natural language in searches better than ever before, so well, that it represents “the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search

Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning [1 in 10 searches], Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”

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Google Penguin Looks Mostly at Your Link Source, Says Google

When we asked Google’s Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part, but they have less to worry about now that Penguin devalues those links, as opposed to demotes the site. Sales Renewal’s insight: The more things change… As with any new Google algorithm […]

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Google’s Natural Language Search Gets Smarter

Google is now smarter at understanding queries that include superlatives and times, as well as more complicated questions. Sales Renewal’s insight: If natural search traffic is important to you and you have not yet reevaluated your SEO strategy, this story makes it abundantly clear that now is the time to do so! Why? Because you […]

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How Much Time Does SEO Really Take?

Getting started [with seo] is relatively easy, but in order to be successful in an especially competitive environment, you need to dedicate yourself to the strategy. You’ll have to acquire new skills… The common solution for this is to simply hire an in-house SEO expert who can handle all these tasks. If you can’t, it’s […]

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How to Get Content into the Hands of Influencers Who Can Help Amplify It

This week we’re going to chat about a problem that many of you have mentioned .. to me and to other folks here at Moz when we talk about content marketing and specifically content amplification like, “Okay, I made some great content. But how do I actually get people to share it? In particular, how […]

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6 One-Time Tricks to Boost Your Small Business SEO Campaigns

Put these six tricks to good use in your SEO campaign, and watch your rankings climb. Back up your efforts with a strong content marketing and offsite backlink building campaign, and you’ll be a force to be reckoned with. Sales Renewal’s insight: Some good advice – although the article makes it all sound a lot […]

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The Nifty Guide to Local Content Strategy and Marketing

Learn how to grow your target audience and improve your local SEO with a strong local content strategy. Sales Renewal’s insight: This article is a well-thought-out overview of how to think about local marketing. Even though it’s not “just” about the written word, if you’re a local business, the written word is a powerful tool […]

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