Even Your Dog Has A Persona
Think persona targeting is only for people? Think again.
Think persona targeting is only for people? Think again.
For the record, we absolutely do NOT recommend that to "simply swipe your competitor’s keywords" is a good practice. Other than that, this is a very helpful preliminary checklist.
SEO Best Practices change regularly, and every business has to determine how to manage its website and online strategies to best allocate its resources. For that reason, we’ve found that customized programs provide far better returns than “cookie cutter” solutions or “plug and play” tools. One way we are Reinventing Small Business Marketing is by changing the way our clients use their budgets, tools and time to produce the best marketing and sales results.
If you want to go beyond the checklist referenced here – or aren’t even sure how to respond to some of these suggestions – contact us.
This story is part of Map to the Middle Class, a Hechinger Report series looking at the good middle-class jobs of the future and how schools are preparing young people for them. RANDOLPH CENTER, Vt. — With vertical mills, lathes and flat screen monitors at their disposal, members of Vermont Technical College’s Fabrication Club are…
JointSourcing is unique and especially beneficial for small businesses because it ensures that the client’s economic interests are perfectly aligned with its marketing agency’s. In this way, Sales Renewal is “sharing risk and reward” with its clients, and in the process, reinventing small business marketing.
Amazon’s Jeff Bezos revealed Prime’s membership numbers for the first time. What lessons can be learned about service offerings?
EPA Administrator Scott Pruitt reportedly thinks the seal looks like “a marijuana leaf.” This isn’t the first time the EPA’s iconography has irked politicians.Is your logo built to stand the test of time? (And change of leadership?)
Google’s New Mobile-First search ranking system may impact eCommerce sites with older templates or using mobile-only pages.
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US.
Good advice and examples here for B2C service businesses. We whole-heartedly agree that consistently good images are necessary to enhance your brand. But many small businesses don’t have budget for professional photography! If you need better business images but can’t hire a professional right now, read our photography tips on how to get better pictures for your website, and all of your marketing material.