Brand Smart – Or Why Your Logo Should Be Built to Last

Branding or re-branding? Logo design can be a dicey business.

Capturing the essence of your company – its mission, history and direction as well as products and services – in a logo that’s easy-to-recognize, memorable and attractive (and that reduces well to a 1×1″ or smaller space) is a great challenge. Creating one your company can live with for a decade or more? Well, good luck.

The challenge is just as daunting, or more so, for government agencies, NGOs and non-profits. We could argue that it’s increasingly important for all organizations in the global market where we are all necessarily moving toward more visual communication.

Our advice: When it comes to brand development and logo design, work with professionals. And just to be safe, don’t go with anything that can be mistaken for a marijuana leaf. … Unless that’s your business. Speaking of a growing industry!

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