Marketing Insights

4 Components to Increase Your Luck

Gotham City District Attorney Harvey Dent once said “I make my own luck” – and you can too! Consider these four tools that can give you more control over your business fate: preparation, exposure, perseverance, and action. These are all the traits of the “lucky” businessperson, and they can be yours with a little practice. […]

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The Complete Guide to Cause Marketing

“Cause marketing” is rapidly becoming one of the smartest decisions you can make for your business as more and more people are making ethics-based decisions, choosing to work with cause-conscious companies as a priority. Perhaps the most recognizable cause marketing campaign is Subaru’s “Share the Love” initiative, in which every car sale includes a donation […]

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7 Effective Ways to Boost Valuable Business Referrals

Client referrals are one of the most powerful ways to build and grow your business. Not only does it bring new clients to your company with a foundation of trust and confidence, but it also generates an encouraging feedback loop from your current clients who have been so impressed that they’ve decided to send their […]

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5 Smart Business Strategies to Take into 2022

You’ve made your resolution to take action, but now you need to measure your success. Goal setting is a great measuring stick for how much progress you’ve made, and doing it right can make or break your company’s forward momentum. Learn more about effective business goals and how to craft them for YOUR business’ marketing […]

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BBB Business Tip: 10 New Year’s Resolutions for Your Small Business

Resolutions are firm decisions to take action – and they’re just as important for businesses as they are for individuals looking to make positive changes. As 2022 launches, the Better Business Bureau has offered some New Year’s Resolution ideas for your company to adopt, and we’re not surprised many of them are marketing-related! Check out […]

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Accessibility: An Experiential Design Perspective

Website accessibility is an important—and too often overlooked—facet of one’s online brand. Fortunately, the costs for making your web site accessible to all have come down dramatically over the years.

Recently, we successfully piloted our solution with a Sales Renewal client expert in accessibility, design and branding: Image 4, a Brand Marketing Agency with offices in NYC and Manchester NH. Read on to learn what got them excited about our accessibility package.

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What is Digital Accessibility?

You’re probably familiar with the concept of accessibility – adding wheelchair ramps, reserving disability-friendly parking, including Braille on signage, providing automatic doors, and many other initiatives and adaptations that allow equal access to stores, facilities, and resources. The Americans with Disabilities Act (ADA) has enforced the right of all people to have equal opportunity regardless […]

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Seminar: Sales vs. Marketing, Making 1+1=3

Though sales and marketing have a long history of being at odds in many companies, they’re actually two very important sides of the same coin. Identifying the differences between sales and marketing, then finding ways to bridge the gap between them, can create a strong, consistent revenue stream that is greater than the sum of […]

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5 Steps to Carve Out a Niche for Your Business in a Crowded Marketplace »

There’s a lot of noise out there in the marketplace! Regardless of your product or service, your company likely has many competitors targeting the same market, offering similar solutions for similar pain points. Positioning yourself in a lucrative, distinct segment for your business in a crowded market is key to long-term revenue growth and business success. Here are five ways to better define your segment, courtesy of Business Success.

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