Do you know all the ways that online reviews impact your business? Explore the top 3 ways reviews can help your business reach more consumers. Sales Renewal’s insight: Most people know how powerfully online reviews influence buying decisions. What you may not know: review sites differ tremendously in terms of how they work, where the […]
You’ve found a product and created your online store. Now, what? Once you’re up and running, it’s time to start driving traffic to your store and closing sales. Whether you’re trying to make your first sale or you’ve been open for business for a while, it’s always good to find more ways to promote your […]
Because businesses have actively solicited customer reviews (and other feedback) for years, many online review sites look like over-caffeinated click-a-thons. It’s hard to sort out the helpful from the hype. But it’s clear that consumers want to consider other customers’ opinions and experiences before they buy – in other words, businesses need reviews. Savvy online […]
“No one says ‘let me tell you about a mediocre experience I had.'”
That’s what Jay Baer told Yext partners at the platform’s most recent Summit.
Jay is the author of “Hug Your Haters” and a proponent of of listening to your customers (whether they’re happy or not). And while we agree with him, we think collecting information on the mediocre is OK – especially if it is an important part of your service, it can (and probably should) inform your marketing message.
For example:
Maybe your customers don’t complain about your delivery service because you get it right so often, that’s exactly what they expect. Ho-hum? Hardly. “Deliveries You Don’t Have to Worry About” is a message worth sharing with customers and prospects.
We’re not taking exception to Baer’s statement, just augmenting it with the fact that that collecting run-of-the-mill information from your customers is as important as collecting the exceptional. How do you stay close to your customers? If you’d like to get more bang for your buck from your Yext account, or are looking for a more robust program of review management, contact us. We can help with that important piece of your overall marketing strategy.
At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers. Sales Renewal’s insight: Google has expanded its Google Posts and is strongly encouraging use of Google My Business. And by “strongly encouraging” we mean, pretty much making it mandatory. If […]
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ Sales Renewal’s insight: Overlap strategy is smart marketing, but what if your B2B/B2C business doesn’t have two websites? A thorough understanding of the market and competitive landscape, sales cycle(s), and […]