Website accessibility is an important—and too often overlooked—facet of one’s online brand. Fortunately, the costs for making your web site accessible to all have come down dramatically over the years.
Recently, we successfully piloted our solution with a Sales Renewal client expert in accessibility, design and branding: Image 4, a Brand Marketing Agency with offices in NYC and Manchester NH. Read on to learn what got them excited about our accessibility package.
The Americans With Disabilities Act (ADA) of 1990 wrote into law the right of all persons to have access to public facilities, spaces, and resources regardless of visible or invisible disability. While this legislation has been very helpful in increasing physical accessibility through initiatives like ramp-building, TTY programs, designated parking areas, and more – the ADA was drafted before the internet became a mainstay of daily life, and does not provide clear guidance on how to adapt accessibility to the digital and virtual realms. Because general accessibility liabilities apply equally to your business’ physical store or office location and to your company website, it’s important to understand how the ADA applies to your digital presence. Learn more about accessibility law and how to be in compliance in this article.
You’re probably familiar with the concept of accessibility – adding wheelchair ramps, reserving disability-friendly parking, including Braille on signage, providing automatic doors, and many other initiatives and adaptations that allow equal access to stores, facilities, and resources. The Americans with Disabilities Act (ADA) has enforced the right of all people to have equal opportunity regardless […]
A common mistake that a business can make is creating their website and never updating it again. When visitors come to a site that is out of date, it creates a very poor first impression: if you don’t care about your business why would any prospect? Regularly updating a site’s content helps with its search engine ranking and ability to retain visitors and generate leads. Scheduling time to check for updates, bugs or sharing a post will help keep your site safe, up to date and welcoming to visitors.
Three little letters … CTA. Those three powerful little letters not only will increase the user’s interaction with your website, but will also clue the user into knowing what to do next. There are simple CTA’s, “Shop Now”, “Buy”, but crafting a more compelling and powerful CTA leads to higher conversions. Learn how.
WordPress claims slightly over 60 percent (up slightly from November 2015’s number of 58.7 percent). The nearest competition? Joomla with 3.1 percent market share (up from 2.8 percent). Drupal is also up from 2.1 percent to 2.2 percent. Sales Renewal’s insight: As we’ve been saying for a while, WordPress has won the war for website […]
We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients, but they are relevant to most business owners involved with any aspect of marketing their business. Here are our 4 favorite posts this […]
The Center for Health Law and Policy Innovation of Harvard Law School (CHLPI) advocates for legal, regulatory, and policy reforms to improve the health of underserved populations. Two years ago, Sales Renewal worked with CHLPI to build a new WordPress website that was modern-looking, responsive and easy for the CHLPI team to maintain. A key […]
Website Features Checklist – an infographic of features that should be included in every small (or medium or large) business website. Sales Renewal’s insight: If you are thinking of a website redesign or just want confirmation that your current site is doing the best job it can for your business, this checklist is a good […]