Gotham City District Attorney Harvey Dent once said “I make my own luck” – and you can too! Consider these four tools that can give you more control over your business fate: preparation, exposure, perseverance, and action. These are all the traits of the “lucky” businessperson, and they can be yours with a little practice. […]
We’re seeing a lot of shamrocks and four-leaf clovers at this time of year, and it always invokes the idea of “luck” – which is an important part of any ambitious endeavor, including business pursuits. While it may sometimes seem that luck is out of your control, understanding the nuances of luck can help you […]
One of the best ways to create synergy and boost your marketing reach via your partnerships is to share content. Cross posting and guest posting on your clients’ or partners’ blogs and social media platforms increases your reach, generates additional trust and loyalty for your business, and opens doors to more interesting and relevant content. […]
Client referrals are one of the most powerful ways to build and grow your business. Not only does it bring new clients to your company with a foundation of trust and confidence, but it also generates an encouraging feedback loop from your current clients who have been so impressed that they’ve decided to send their […]
You’ve made your resolution to take action, but now you need to measure your success. Goal setting is a great measuring stick for how much progress you’ve made, and doing it right can make or break your company’s forward momentum. Learn more about effective business goals and how to craft them for YOUR business’ marketing […]
Resolutions are firm decisions to take action – and they’re just as important for businesses as they are for individuals looking to make positive changes. As 2022 launches, the Better Business Bureau has offered some New Year’s Resolution ideas for your company to adopt, and we’re not surprised many of them are marketing-related! Check out […]
Website accessibility is an important—and too often overlooked—facet of one’s online brand. Fortunately, the costs for making your web site accessible to all have come down dramatically over the years.
Recently, we successfully piloted our solution with a Sales Renewal client expert in accessibility, design and branding: Image 4, a Brand Marketing Agency with offices in NYC and Manchester NH. Read on to learn what got them excited about our accessibility package.
The Americans With Disabilities Act (ADA) of 1990 wrote into law the right of all persons to have access to public facilities, spaces, and resources regardless of visible or invisible disability. While this legislation has been very helpful in increasing physical accessibility through initiatives like ramp-building, TTY programs, designated parking areas, and more – the ADA was drafted before the internet became a mainstay of daily life, and does not provide clear guidance on how to adapt accessibility to the digital and virtual realms. Because general accessibility liabilities apply equally to your business’ physical store or office location and to your company website, it’s important to understand how the ADA applies to your digital presence. Learn more about accessibility law and how to be in compliance in this article.
You’re probably familiar with the concept of accessibility – adding wheelchair ramps, reserving disability-friendly parking, including Braille on signage, providing automatic doors, and many other initiatives and adaptations that allow equal access to stores, facilities, and resources. The Americans with Disabilities Act (ADA) has enforced the right of all people to have equal opportunity regardless […]