You know what they say about the weather… In 2011, Google announced an initiative to give online authors credit for their content while also providing more search visibility for their business. The initiative, called Google Authorship, in essence associates your Google+ profile – adding a byline, photo and other relevant information – to your blog […]
We’re tempted to call it the Nate Silver effect: In the last few weeks a handful of industry watchers have suggested that what companies really need to succeed is a chief marketing technologist.It’s not a bad idea. Obviously, sales and marketing functions are increasingly dependent on technology. The technology choices available today are roughly double […]
When was the last time you checked out your business’s Company Page on LinkedIn? The popular B2B social media platform recently updated the look and feel of its Company page section, making it an even more valuable vehicle for generating leads and connecting with industry professionals. Those familiar with the Timeline photo of Facebook won’t […]
So you’re good at updating posts on Facebook and you’re targeting prospects on LinkedIn? Tip of the hat to you. Maybe you’ve even got 1, 000+ followers on Twitter and you’ve figured out how to connect with prospects on Pinterest. Congratulations; you’re in the minority of small businesses that use social media effectively. So how […]
So you have a company Facebook page. You do two to three status updates a week, sometimes post a photo. But you’re left wondering, “Is there anything else I can do?” We’ve rounded up 7 easy ways to help make your Facebook page work harder for your business: Showcase your brand via the Facebook Timeline […]