Deep
May 8, 2015 || by woncay || Curated Content, Deep, Legacy-EA 2.0 ||
Perhaps the only thing that changes more rapidly than technology in today’s amped-up digital environment is the terminology used to describe that technology and its impact on consumers–and marketers. One recent example is the advent of the term ‘omnichannel’ marketing, which many struggle to differentiate from another relatively recent term–‘multichannel’ marketing. Sales Renewal’s insight: Omnichannel […]
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May 7, 2015 || by woncay || Curated Content, Deep, Legacy-EA 2.0, Loyalty Marketing, Marketing ||
It’s harder than ever to earn your customers’ loyalty. They are “always on, ” have instant access to myriad choices, and can easily find the cheapest prices from any supplier. Many companies think they’ve solved this with a loyalty program, but the competition is stiff there, too. On average, consumers belong to eight loyalty programs […]
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April 24, 2015 || by woncay || Curated Content, Deep, Legacy-EA 2.0 ||
Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you… Sales Renewal’s insight: You know you have to focus on marketing to grow your business. But if you think you can do it yourself – along with everything else you need to do to run your business – think […]
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March 26, 2015 || by Sales Renewal Team || Deep, Management & Benchmarking, Strategic Marketing, Strategy ||
How much should I spend on marketing? I get this question a lot as both President of ChapterTwo Marketing & Public Relations and as a SCORE volunteer. Unfortunately, most of the guidance floa… Sales Renewal’s insight: While every business needs a customized marketing budget, there are some benchmarks to pay attention to – anywhere from […]
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