Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?
Perhaps the only thing that changes more rapidly than technology in today’s amped-up digital environment is the terminology used to describe that technology and its impact on consumers–and marketers. One recent example is the advent of the term ‘omnichannel’ marketing, which many struggle to differentiate from another relatively recent term–‘multichannel’ marketing.
Sales Renewal’s insight:
Omnichannel marketing – removing silos, putting the customer front and center, approaching ROI from an integrated perspective to maximize the performance of channels working together. this is the heart of omnichannel marketing. Businesses who approach marketing in an omnichannel manner are also probably starting with a strategic plan that incorporates a broad range of tactics and programs in a unified approach. Has your marketing evolved?
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