In this post, Pere Rovira discusses COGS (Cost Of Goods Sold) and LTV (Lifetime Value), two fundamental business metrics that can help web analysts be more meaningful and influential with their analysis. Sales Renewal’s insight: This articles does a nice job of starting to explain why a typical off-the-shelf analytics platform (including Google Analytics) may […]
Columnist Jim Yu asserts that brands seeking to create successful digital campaigns need to focus on fostering collaboration between search, social and content teams. Sales Renewal’s insight: Whether you have separate teams for search, social and content, individual employees who handle the different areas, or you’re doing all the tasks yourself, the sooner you can […]
Sales Renewal’s insight: Have you tried G+ Collections yet? If not, it’s a feature that allows you to group your updates on Google+ by topic that we think is a really great idea. Read Original Article
Sales Renewal’s insight: As Marketing Profs notes in this article about content curation, and Sales Renewal agrees, creating fresh, engaging original content on a consistent basis is a tall order for most smaller businesses. It takes an understanding of what is “engaging” to your readers, plus time and talent to plan, write and distribute. We […]
Think digital marketing ROI is elusive? It’s time to think again as these 32 B2B digital marketing case studies provide some inspiring successes! Sales Renewal’s insight: Examples of successful B2C digital marketing campaigns are a dime a dozen. But it can be a harder case to prove effectiveness in B2B marketing. This article highlights successes […]
The wide assortment of marketing technologies available can create confusion in a fast-moving world, and buying the wrong one is a costly mistake, so keeping outcomes and objectives in mind is the first step towards making sense of the options. Sales Renewal’s insight: Tools for data management (DMPs), social media for “listening”, automation, personalization, the […]
Sales Renewal’s insight: A little fun to start the week! Read Original Article
Put these six tricks to good use in your SEO campaign, and watch your rankings climb. Back up your efforts with a strong content marketing and offsite backlink building campaign, and you’ll be a force to be reckoned with. Sales Renewal’s insight: Some good advice – although the article makes it all sound a lot […]
Movoto’s Content Strategy: How We Make All Those Things Go Viral Sales Renewal’s insight: The opening paragraph says it all: How do you compete against sites that are 25 times larger with marketing budgets that exceed your 7-year-old company’s total historic revenue? You don’t. A first-hand perspective on how the “little guy” created a digital […]