A buyer’s guide to marketing technology
The wide assortment of marketing technologies available can create confusion in a fast-moving world, and buying the wrong one is a costly mistake, so keeping outcomes and objectives in mind is the first step towards making sense of the options.
Sales Renewal’s insight:
Tools for data management (DMPs), social media for “listening”, automation, personalization, the options are nearly limitless. So many tools also means your marketing team needs skills and talent to use them. This means hiring people with experience in these areas, training existing staff, outsourcing, or some combination of all of these.
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