Today we’re excited to introduce Instant Articles, a new product for publishers to create fast, interactive articles on Facebook. Sales Renewal’s insight: Taking its cue from LinkedIn. It will be interesting to see how quickly the move to allowing all businesses to publish Instant Articles. 6 months? A year? Any bets? Read Original Article
Learn how to grow your target audience and improve your local SEO with a strong local content strategy. Sales Renewal’s insight: This article is a well-thought-out overview of how to think about local marketing. Even though it’s not “just” about the written word, if you’re a local business, the written word is a powerful tool […]
Sales Renewal’s insight: Digital marketing tactics like lead nurturing (a.k.a. drip marketing) are not only for businesses selling products and services. Non-profits who are focused on raising funds and awareness for a social issue can extend their often limited budgets by taking advantage of automation and efficiencies these tactics offer. Read Original Article
Perhaps the only thing that changes more rapidly than technology in today’s amped-up digital environment is the terminology used to describe that technology and its impact on consumers–and marketers. One recent example is the advent of the term ‘omnichannel’ marketing, which many struggle to differentiate from another relatively recent term–‘multichannel’ marketing. Sales Renewal’s insight: Omnichannel […]
It’s harder than ever to earn your customers’ loyalty. They are “always on, ” have instant access to myriad choices, and can easily find the cheapest prices from any supplier. Many companies think they’ve solved this with a loyalty program, but the competition is stiff there, too. On average, consumers belong to eight loyalty programs […]
A look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue. Sales Renewal’s insight: Has your email marketing moved from a batch-and-blast approach to a series of emails that are triggered by customer behavior? This approach leads to an increase in retention, revenue per email, customer lifetime value, […]
Our look at the early results of Google’s mobile search algorithm update on ENGINEERING.com, our engineering news and media portal for engineers. Sales Renewal’s insight: #Mobilegddon may have an immediate impact on your business, or you may have some time. Read Original Article
Big data is transforming sports by helping managers measure individual performance and the most effective game plans. Sales Renewal’s insight: If analytics is important enough that “97 percent of MLB teams and 80 percent of NBA teams employ analytics professionals” isn’t it time to consider its ability to improve your marketing performance too? Read […]
Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you… Sales Renewal’s insight: You know you have to focus on marketing to grow your business. But if you think you can do it yourself – along with everything else you need to do to run your business – think […]