How A Real Estate Blog Went From 2, 000 To 18, 000, 000 Visits Per Month In Two Years

Movoto’s Content Strategy: How We Make All Those Things Go Viral

Sales Renewal’s insight:

The opening paragraph says it all:

How do you compete against sites that are 25 times larger with marketing budgets that exceed your 7-year-old company’s total historic revenue? You don’t.

A first-hand perspective on how the “little guy” created a digital strategy that grew their website traffic – and, more importantly, leads – not by competing head to head with big firms but by going after their own niche (a.k.a. “long tail strategy”).

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