Sales vs. Marketing — Marketing Always Changes

It’s a long-standing battle in the business world: which is more important, sales or marketing? At Sales Renewal, we know that they’re two sides of the same coin, but there are some key differences that distinguish one from the other. Perhaps chief among them is the ever-changing nature of marketing. While sales tactics often stay the same over time, marketing tactics  constantly evolve. Learn more about how marketing tactics shift in this article from Forbes.

Read the full article at: www.forbes.com