Author Archive

The negative impact of an outdated firm website

The negative impact of an outdated firm website

A common mistake that a business can make is creating their website and never updating it again. When visitors come to a site that is out of date, it creates a very poor first impression: if you don’t care about your business why would any prospect? Regularly updating a site’s content helps with its search engine ranking and ability to retain visitors and generate leads. Scheduling time to check for updates, bugs or sharing a post will help keep your site safe, up to date and welcoming to visitors.

Read more

SEO: How to Optimize Web Pages – BusinessTown

The term “Search Engine Optimization” often overwhelms business owners who may not understand just how it works and how to improve it. While there are multiple ways to improve SEO over time, there are a few basic details that you should be aware of and can implement yourself. Take a look at these basic tips that are the foundation of all SEO efforts.

Read more

Is Your Business Built for 24/7 Customer Relationships?

A seismic shift is under way that many businesses cannot ignore: thanks to new technologies, instead of waiting for customers to come to you, you can address your customers’ needs the moment they arise—and sometimes even earlier. It’s a win-win: customers get a dramatically improved experience, and companies boost operational efficiencies and lower costs.

Read more

Three Critical Videos for Marketing Professional Services Firm

Videos have become very popular through various channels on the internet. They are shared more often than any other media on social media, generate more clicks in email newsletters and are often preferred to reading explainer text. Professional Service  firms should be taking advantage of this rise in video and have at least three main types of informative (and fun) videos to ensure visitors will be able to understand what you do, how you do it and why they should use you all through videos.

Read more

8 Ways to Encourage Employees to Share Your Content on Social Media

Your employees are can be your best marketing asset. Are you taking advantage of them? There are several effective ways to engage your employees and encourage them to share your content and marketing messages on their social channels. You can do this via a formal program by establishing an employee advocacy program or more informally. You need to figure out what will work best in your organization. Here are some tips!

Read more

How Mobile is Dominating the Customer Journey (and Why You Should Care)

Think your B2B customers aren’t using mobile? Think again! The Boston Consulting Group found that for more than 60% of B2B buyers, mobile played a considerable role in a recent purchase. B2B buyers are using mobile devices to conduct research on their needs and find other sources of information, potential vendors, and service providers. Look at your own analytics to determine the importance of mobile for your business and make sure your mobile presence is optimized.

Read more

Exactly What You Can Do to Define What Makes Your Brand as Unique as … M&Ms

“Melts in Your Mouth, Not in Your Hands!” For any business to succeed, it needs to uncover its USP or unique selling proposition; without placing a distinct and memorable stake in the ground, it is in danger of falling into the black hole of “everyone else”. Research your competitors to see what sets you apart and create buyer personas (detailed descriptions of your ideal customer) to help you make a list of everything that makes you different. Use your unique selling proposition in everything you do to help make better connections with your customers.

Read more

Top

We use cookies to give you the best online experience. By continuing to the site you accept the use of cookies in accordance with our cookie policy.