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8 Ways to Encourage Employees to Share Your Content on Social Media

Your employees are can be your best marketing asset. Are you taking advantage of them? There are several effective ways to engage your employees and encourage them to share your content and marketing messages on their social channels. You can do this via a formal program by establishing an employee advocacy program or more informally. You need to figure out what will work best in your organization. Here are some tips!

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How Mobile is Dominating the Customer Journey (and Why You Should Care)

Think your B2B customers aren’t using mobile? Think again! The Boston Consulting Group found that for more than 60% of B2B buyers, mobile played a considerable role in a recent purchase. B2B buyers are using mobile devices to conduct research on their needs and find other sources of information, potential vendors, and service providers. Look at your own analytics to determine the importance of mobile for your business and make sure your mobile presence is optimized.

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Exactly What You Can Do to Define What Makes Your Brand as Unique as … M&Ms

“Melts in Your Mouth, Not in Your Hands!” For any business to succeed, it needs to uncover its USP or unique selling proposition; without placing a distinct and memorable stake in the ground, it is in danger of falling into the black hole of “everyone else”. Research your competitors to see what sets you apart and create buyer personas (detailed descriptions of your ideal customer) to help you make a list of everything that makes you different. Use your unique selling proposition in everything you do to help make better connections with your customers.

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Effective Strategies and Tactics for Incorporating Photos Into Your Small Business Marketing Plan

Many important marketing tactics rely on eye-catching, arresting visuals and never has it been more important to make sure professional-quality images and videos. In this day and age when glamorous selfies, mouth-watering food photography, and breathtaking action shots (not to mention cute puppies) dominate our social media feeds, businesses need to step up their game with their own images.  A good picture has the power to grab a user’s attention and help your small business gain visibility, both on your website and social channels. Professional pictures of employees, products or even your building can resonate with prospects and make them feel more connected to you as a business.

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Why Marketing Automation Matters for Your Business

Ever wish you had more time in the day to devote to actual strategic initiatives rather than attending to more mundane tasks, like customer emails? We all know how important it is to engage in a regular and timely manner with both new and existing customers, but it’s so time consuming! Enter: marketing automation. Marketing automation can you help you execute and organize email outreach more efficiently while saving you something that you desperately need: time. A good automation system can help you gain new leads while keeping your current customers happy.

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