Sales Renewal’s insight: Great methodology … for Google’s bank account. Benchmarking the performance of all marketing activities is important, but it is make or break for the expensive ones like advertising. Here’s a powerful example of why: Sales Renewal Wins Battle Against Google Adwords On Behalf Of Client Check http://www.SalesMemes.com every Friday to see the […]
Sales Renewal’s insight: As long as he’s getting his monthly billing, why rock the boat? This is NOT the way Sales Renewal does it. Our shared risk & reward business model aligns our economic interests with those of our clients, resulting in our very persistent and determined approach to cost effective growth. See for example, […]
Sales Renewal’s insight: Great methodology … for Google’s bank account. Benchmarking the performance of all your marketing activities is important, but it is make or break for the expensive ones like advertising. Here’s a good example of why: Sales Renewal Wins Battle Against Google Adwords On Behalf Of Client Check SalesMemes.com every Friday to see […]
It began when analysts at Sales Renewal noticed the poor return on investment one of the firm’s clients was receiving on their Google Adwords search ad campaigns. In response, Sales Renewal asked the ad agency it had subcontracted on behalf of the client to investigate. As is typical of such specialized firms, their view was […]
Sales Renewal’s insight: How novel for a vendor: backing up their recommendation with cash! Like #TrustworthyTom, Sales Renewal also believes in sharing the risk and reward. Check SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #TrustworthyTom and his colleagues: #SmugMarketerSam, #HucksterHank, #BadExecutionBob, and #GoodExecutionErica.
Many online sources of business advice have online myopia: they seem to believe that marketing didn’t exist before Google or that the only way to market a business today is through the Web. At the risk of sounding like the old guy who yells at the kids to get off of his lawn, “hogwash” I […]
Sales Renewal clients are accustomed to hearing the term JointSourcing – a unique business model that combines pay-for-performance with expense sharing. The model means that we focus on not simply what works, but what works cost effectively. The key to growing sales through JointSourcing is a multi-pronged approach to sales and marketing. The six key […]
Sales Renewal’s insight: You spend the money, he takes the credit! Considering an increase in your ad spend? See 11 tips for doing search ads right first. Check SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #HucksterHank and his colleagues: #BadExecutionBob, #SmugMarketerSam and #TrustworthyTom.
… But Doing It Cost Effectively Isn’t As Simple As They Claim Google AdWords’ promise for pay-per-click (PPC) advertising is alluring: “Want to grow your business? Put your message in front of potential customers right when they’re searching for what you have to offer.” Bing AdCenter will tell you: “You can reach millions of unique […]