In this month’s content roundup, we’ve focused on the many different ways businesses use customer feedback and reviews in their day-to-day marketing and business development. Reviews can be used to boost your online, local presence via SEO. Through reviews, your fans can help do your marketing for you. Survey feedback can be used as a […]
One of the toughest things to do is to generate new content on a regular basis. Have you tried using surveys? Sales Renewal’s insight: One of the many uses of surveys is to generate content for your blog. You can ask for feedback, report on findings, create a “top questions asked” series, and much more. […]
Sales and Exit Strategies Thursday, June 22, 7:30am, SBANE Headquarters, Waltham, MA Sales Renewal is pleased to join SBANE‘s interactive panel discussion, Sales and Exit Strategies, which is the final installment in the Lifecycle of an Innovative Company and caps the series of events that highlighted key issues in growing a successful business. The presentation […]
In 2013, we covered a The New York Times article looking at how online reviews and social connections are causing a shift in the balance of power from marketers to consumers. The article concludes that no longer do marketers have the ability to fully control their sales messages, as consumers are using online reviews and […]
In this month’s content roundup, we’ve focused on different ways you can get the most out of your content marketing and blogging efforts. After all, content marketing is often one of the biggest components – in both time and dollars – of many small business marketing budgets, so it makes sense to maximize that investment. […]
Content marketing is only effective if it’s profitable… While there are a lot of factors that contribute to your ROI, here are 7 different ways to maximize your content’s ROI. If you apply even a few of these tactics, you can take your content from a break-even or slightly negative ROI to a healthy, positive […]
A content upgrade is bonus piece of information that elaborates on or complements a piece of content the reader is already interested in. The bonus is both highly valuable and in context with the page’s content so we gate the bonus by asking for an email address, a Facebook share, a tweet, or an email […]
Content marketing depends on a constant flow of quality content for both SEO and audience engagement. Here are four ways you can reuse and recycle old content for SEO and engagement. Sales Renewal’s insight: Does your content plan include “evergreen content”? While it’s critical to have a steady flow of fresh, quality content, you can […]
Thursday, May 4, 10:35 a.m. – 11:35 a.m. Waltham Woods Conference Center, Waltham, MA Keith Loris, Sales Renewal’s President and CEO, joins a panel of experts to present at the Exit Planning Exchange New England 2017 Summit for a panel discussion: “Leveraging Intangible Assets to Increase Business Value.” Recent industry studies estimate that up to […]