28 Ideas for Content Upgrades To Grow Your Email List

A content upgrade is bonus piece of information that elaborates on or complements a piece of content the reader is already interested in. The bonus is both highly valuable and in context with the page’s content so we gate the bonus by asking for an email address, a Facebook share, a tweet, or an email to a friend.

Sales Renewal’s insight:

Get more out of your content creation efforts – whether you’re doing the writing or have hired a writer – by creating a companion “upgrade” or bonus (tip sheet, checklist, video, slideshow) that you can promote and give away for the “cost” of an email address.

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