Analytics

How to Grow, and NOT, Grow Sales: SalesMemes 18

Sales Renewal’s insight: This certainly would get the phone to ring. Want better things to do with phones? Learn how Marketing ROI without Call Tracking is Like Baseball Stats that Exclude Away Games. Check SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #BadExecutionBob and his […]

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Why Hire Sales Renewal? We’ll Fire Ourselves

The advantage of outsourcing sales and marketing to third parties is that it takes a great deal of time and skill to become expert in the many technologies and sales & marketing programs required to grow revenue and even more time, skill and dogged determination to continuously do so over the long haul. While we’ll […]

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E-Mail Campaign A/B Testing – We Have Two Winners!

A recent A/B e-mail campaign test pitted a multiple product image mailer against a single-image mailer. The experiment resulted in a dead heat! Sales Renewal creates holiday-themed emails for the Concord Flower Shop – about six per year. Typically, the emails feature nine to 12 floral arrangements with multiple options for the recipients to click […]

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JointSourcing in Action # 2: Sales Renewal’s Synergies & Cross Fertilization Kicks Up Client Sales

The Concord Flower Shop is doing very well in Concord MA, thank you very much. Sales Renewal has been helping The Concord Flower Shop grow its sales since 2009, and thanks to its ongoing optimizing of the e-commerce site, it now captures a large share of the business of prospects searching for florists who deliver […]

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Nate Silver, Marketing’s Wake Up Call

We’re tempted to call it the Nate Silver effect: In the last few weeks a handful of industry watchers have suggested that what companies really need to succeed is a chief marketing technologist.It’s not a bad idea. Obviously, sales and marketing functions are increasingly dependent on technology. The technology choices available today are roughly double […]

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