Analytics

Best of Growth Spurts – Focus on Metrics

Actionable Marketing AdviceFrom Our Growth Spurts Blog We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients, but they are relevant to most business owners involved with any aspect of marketing their business. […]

Read more

Best of Growth Spurts – Our Favorite Posts from March

We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients, but they are relevant to most business owners involved with any aspect of marketing their business. Here are our 4 favorite posts this […]

Read more

What Google Analytics Can’t Tell You (And How to Get the Info You Need)

Google Analytics has plenty of info, but not all the info. Bridge the gap between what Google Analytics can and cannot tell you with these tips. Sales Renewal’s insight: We’re firm believers in using Google Analytics, but years ago we identified the problem with relying only on Google Analytics to inform our marketing decisions. (Read […]

Read more

Best of Growth Spurts – Our Favorite Posts from January

We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients, but they are relevant to most business owners involved with any aspect of marketing their business. Here are our 5 favorite posts this […]

Read more

How Google Analytics Ruined Marketing

Marketers in the high-tech world who use phrases such as “social media marketing, ” “Facebook marketing” and “content marketing” do not understand.. Sales Renewal’s insight: Strategy => Content => Channel. This article reinforces the need for all marketers to understand the difference between a marketing strategy (what message are you trying to convey) and a […]

Read more

How to Grow Your Blog Audience: Here Are 5 Tips

So you have a great blog. You write great content with lots of important information worth sharing. You publish frequently and promote your own content. But still, you aren’t getting many hits. Does it mean your content needs reworking? Not necessarily. Breathe new life into your existing posts by following these 5 steps, and you […]

Read more

Introducing a New Real-Time Marketing Metric: ‘EvE’ (effort vs engagement)

Does the world really need another metric to measure performance? Unfortunately, I think we do, as one of the biggest issues in marketing is a lack of agility. We need new metrics to help speed up our reaction times. Sales Renewal’s insight: We’ve been working on our own EvE metrics (stay tuned for the results!), […]

Read more

A Better Way to Set Your Marketing Budget

The best way to develop a marketing budget is to treat that budget as if it’s an investment — something that delivers an expected, quantified return over time. In order to build a strong business case around this concept, a marketer must understand the dynamics of their funnel. Take a deep dive into how new […]

Read more

Sharing the Rewards & Risks in JointSourcing Works: Client Revenue Goes Up and Costs Go Down

Given that Sales Renewal’s JointSourcing is truly one-of-a-kind-there are no other Marketing General Contractors that shares the risk and reward-it is not surprising that it requires a bit more explanation than the familiar, fee-for-service, single-marketing-strategy (like PR, inbound marketing, advertising, direct mail, tradeshows, …) approach every other agency takes. But numbers have a way at […]

Read more

Top

We use cookies to give you the best online experience. By continuing to the site you accept the use of cookies in accordance with our cookie policy.