Introducing a New Real-Time Marketing Metric: ‘EvE’ (effort vs engagement)

Does the world really need another metric to measure performance? Unfortunately, I think we do, as one of the biggest issues in marketing is a lack of agility. We need new metrics to help speed up our reaction times.

Sales Renewal’s insight:

We’ve been working on our own EvE metrics (stay tuned for the results!), and agree. It comes down to understanding where to put your efforts to get the best results.

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