Three little letters … CTA. Those three powerful little letters not only will increase the user’s interaction with your website, but will also clue the user into knowing what to do next. There are simple CTA’s, “Shop Now”, “Buy”, but crafting a more compelling and powerful CTA leads to higher conversions. Learn how.
Think your B2B customers aren’t using mobile? Think again! The Boston Consulting Group found that for more than 60% of B2B buyers, mobile played a considerable role in a recent purchase. B2B buyers are using mobile devices to conduct research on their needs and find other sources of information, potential vendors, and service providers. Look at your own analytics to determine the importance of mobile for your business and make sure your mobile presence is optimized.
“Melts in Your Mouth, Not in Your Hands!” For any business to succeed, it needs to uncover its USP or unique selling proposition; without placing a distinct and memorable stake in the ground, it is in danger of falling into the black hole of “everyone else”. Research your competitors to see what sets you apart and create buyer personas (detailed descriptions of your ideal customer) to help you make a list of everything that makes you different. Use your unique selling proposition in everything you do to help make better connections with your customers.
Has your business been targeting Yelp Elite or Instagram Influencers? How successful have you been?
Many important marketing tactics rely on eye-catching, arresting visuals and never has it been more important to make sure professional-quality images and videos. In this day and age when glamorous selfies, mouth-watering food photography, and breathtaking action shots (not to mention cute puppies) dominate our social media feeds, businesses need to step up their game with their own images. A good picture has the power to grab a user’s attention and help your small business gain visibility, both on your website and social channels. Professional pictures of employees, products or even your building can resonate with prospects and make them feel more connected to you as a business.
Ever wish you had more time in the day to devote to actual strategic initiatives rather than attending to more mundane tasks, like customer emails? We all know how important it is to engage in a regular and timely manner with both new and existing customers, but it’s so time consuming! Enter: marketing automation. Marketing automation can you help you execute and organize email outreach more efficiently while saving you something that you desperately need: time. A good automation system can help you gain new leads while keeping your current customers happy.
Online reviews are one of the most powerful sales tools available to B2C (and many B2B) businesses. The numbers prove it:
Connecting our customers’ problems to the solutions we offer is perhaps the most important task of marketing: If we can show that we understand their problems, they will listen to our solutions. There are a number of very effective – but underused – ways of understanding your customers’ pain points, including keyword research, customer surveys, and review management.
If you’re like 75% of all business owners, you may have a vague plan to transfer ownership at some point in the future, but feel little urgency to do anything about it now: Business is good, revenue is increasing – what’s the hurry? The author likens this mindset to the false sense of security General Custer felt on that fateful day in 1876! Owners often underestimate what needs to be done in the years leading up to an exit and the author cautions that it’s better to start planning two years too soon, than five minutes too late.