Creating a marketing strategy to boost your business is a great start – but without consistent ongoing execution, even the best plans are doomed to failure. Is the implementation of your marketing plan facing any of these five challenges? Our JointSourcing solution can get your business back on the right track towards your goals!
While it’s no secret that marketing is vital to business growth, far too many small businesses tend to take a “just wing it” approach to their marketing. We strongly recommend having a planned strategy to keep your marketing budget focused and efficient, so here are five great reasons to start building strategies and get your company’s plan off the ground – and we’re always here to help walk you through each tactic and apply it most effectively for YOUR business!
In a world where every marketing plan is competing for attention with thousands of other messages, email marketing is one of the best ways to get YOUR message directly into your audiences’ hands. While other digital marketing strategies rely on the audience to visit or view your content, emails land in their inboxes, and recent data shows people check their email an average of 15 times per day! Whether you’re already using email marketing, or are just starting to add this tactic to your overall strategy, make sure you’re building a solid foundation to maximize your reach and your impact.
Modern consumers have evolved beyond the scope of traditional “buy this product” advertising; these days, your customers and clients are as interested in the why and how of products and services as they are in the what. Creating purposeful narratives that connect with your target audiences on a deeper personal or emotional level will help you stand out amongst your competitors and build a lasting bond that keeps your clients coming back. Discover how to focus your storytelling content on your customer in this article from Entrepreneur.
Recruiting freelancers for your business can be a headache, especially when you’re trying to fill and manage positions you’re not always familiar with yourself. For Sales Renewal’s JointSourcing Solution, we routinely need to find and manage subcontractors (freelancers and other marketing agencies) as we assemble our client’s virtual marketing departments staff, and over the years we’ve gotten pretty good at vetting, verifying, and managing them. Here are some tips on how to carefully vet freelancers to prevent missed deadlines, communication issues, security breaches, and more.
In the past, high-powered marketing agencies have always come with high-powered price tags, creating expensive gatekeepers that have barred small businesses from gaining the marketing benefits of agencies that can truly move the needle.
This article explores the pros and cons of various informal approaches to assembling your own experienced marketing team. We’re certainly biased, but we think they left the best, most effective type off their list: a complete, outsourced marketing department including a CMO & VP of Marketing (learn more about the JointSourcing Solution).
While the overall benefits of “going green” are readily apparent, we found it interesting to see these added suggestions for furthering your business’ green initiatives as the world economy continues to cautiously reopen after the Coronavirus impact of 2020. Try these four “greening” methods as your company ramps back up in the post-pandemic world:
Go after smaller markets that embrace green practices
Motivate your employees to adopt green initiatives in their work and daily habits
Investe and engage in sustainability programs
Focus on energy efficiency with your equipment, buildings, and vehicles.
“Going green” is an oft-used phrase, but many small businesses have difficulty working environmentally conscious practices into their operations – especially in the services industry. Determining how your customers can use your green services to meet their business goals, however, is a clever approach to eco-marketing (where you, your customers, and the environment all win) that we’d love to see more often!
Metro Sign & Awning, a Sales Renewal client, wanted to increase referrals from architect and general contractor partners, so they created a content marketing campaign around white papers that explained the benefits of environmentally-friendly, energy-saving business signage to the customers of architects and general contractors. By helping their partners attract customers interested in green signage, Metro was able to grow its referrals from them and deliver many more environmentally beneficial signs.
Starting your small business can be hard for anyone, but women especially struggle in the entrepreneurial field, which has traditionally been male-dominated. The SBA is working to level the playing field with a new platform that offers FREE educational resources to women
Reviews have been an important for online businesses since the beginning, but they’re even more important now.
Consumers require an average 40 online reviews before believing a business’s star rating is accurate (up from 34 in 2017)
85% of consumers think that online reviews older than 3 months aren’t relevant
The authors propose mulitple strategies to use to get more reviews for your business, here are their best:
1. Deliver an Outstanding Customer Experience (if you’re not, don’t bother with getting reviews) 2. Ask Every Customer 3. Respond to Positive and Negative Reviews 4. People Have their Preferences, Select Sites Customers Use 5. Make Leaving A Review Simple 6. Time Your Request 7. Automate Requests 8. Play the Long Game
And finally, when creating an online reputation management program, it’s important to understand the important difference between 1st and 3rd party reviews
1st-Party Review: Feedback or testimonial given directly to your business by a customer. The business owns the content.
3rd-Party Review: Feedback given to a 3rd-party review site like Google or Trip Advisor. The site owns the content.