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5 Steps to Carve Out a Niche for Your Business in a Crowded Marketplace »

There’s a lot of noise out there in the marketplace! Regardless of your product or service, your company likely has many competitors targeting the same market, offering similar solutions for similar pain points. Positioning yourself in a lucrative, distinct segment for your business in a crowded market is key to long-term revenue growth and business success. Here are five ways to better define your segment, courtesy of Business Success.

Read the full article at: businesssuccess.com

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The Death of Marketing. Marketing is spiraling to its death… | by Bray Brockbank

Despite the ominous title, Brockbrand makes an excellent point in this article: marketing is the primary revenue generator for businesses, but “marketing” itself is a catch-all term that oversimplifies the highly customized mix of strategy, tactics, and expertise that makes up a company’s marketing approach. Brockbrand suggests that marketing “rebrand” itself to take more credit for the diversity within the generic term.

Read the full article at: medium.com

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Ending the War Between Sales and Marketing

Competition between sales departments and marketing departments has been common over the years, despite each side having the same goal of increasing revenue for the company. Bridge the disconnect between your sales and marketing teams to create a more powerful, unified machine to drive your business forward! Create positions to liaise between the two teams, generate assignments that foster an integrated work environment, hone communication to maximize benefit while reducing conflict opportunities – and that’s just the tip of the iceberg.

Read the full article at: hbr.org

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Sales vs. Marketing — Marketing Always Changes

It’s a long-standing battle in the business world: which is more important, sales or marketing? At Sales Renewal, we know that they’re two sides of the same coin, but there are some key differences that distinguish one from the other. Perhaps chief among them is the ever-changing nature of marketing. While sales tactics often stay the same over time, marketing tactics  constantly evolve. Learn more about how marketing tactics shift in this article from Forbes.

Read the full article at: www.forbes.com

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The 12 Reasons Owner Transitions Are Not Successful (and What to Do About It)

While building your company is certainly of primary importance to any business owner, properly planning for and executing your exit plan is an often overlooked facet of business ownership that leaves many successful owners in the lurch when it’s time to move on. You’ve worked hard to grow revenue, increase brand awareness, and carve your foothold in the marketplace – don’t let these common setbacks prevent you from achieving the same level of success as you transition forward!

Read the full article at: csq.com

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Exit Strategies | Overview of 5 Exit Strategies for Small Business

What exactly IS an exit strategy? Small business owners have their hands full building and maintaining a business, but rarely spend time in advance thinking about how they’ll eventually hand off the company they’ve built. Understanding your options to transition out of the business can help you develop long-term goals and an exit strategy that nets you the largest possible return on your time and financial investment in your business. Check out these five exit strategy types to start thinking ahead!

Read the full article at: www.patriotsoftware.com

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The 5 Most Common Strategy Execution Challenges

Creating a marketing strategy to boost your business is a great start – but without consistent ongoing execution, even the best plans are doomed to failure. Is the implementation of your marketing plan facing any of these five challenges? Our JointSourcing solution can get your business back on the right track towards your goals!

Read the full article at: www.cumanagement.com

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Importance of a Marketing Strategy in an Organization

While it’s no secret that marketing is vital to business growth, far too many small businesses tend to take a “just wing it” approach to their marketing. We strongly recommend having a planned strategy to keep your marketing budget focused and efficient, so here are five great reasons to start building strategies and get your company’s plan off the ground – and we’re always here to help walk you through each tactic and apply it most effectively for YOUR business!

Read the full article at: smallbusiness.chron.com

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Don’t Overlook These Email Marketing Fundamentals

In a world where every marketing plan is competing for attention with thousands of other messages, email marketing is one of the best ways to get YOUR message directly into your audiences’ hands. While other digital marketing strategies rely on the audience to visit or view your content, emails land in their inboxes, and recent data shows people check their email an average of 15 times per day! Whether you’re already using email marketing, or are just starting to add this tactic to your overall strategy, make sure you’re building a solid foundation to maximize your reach and your impact.

Read the full article at: www.clickz.com

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The Power of Empathic Storytelling: How to Make Your Customer the Hero of Your Story

Modern consumers have evolved beyond the scope of traditional “buy this product” advertising; these days, your customers and clients are as interested in the why and how of products and services as they are in the what.  Creating purposeful narratives that connect with your target audiences on a deeper personal or emotional level will help you stand out amongst your competitors and build a lasting bond that keeps your clients coming back.  Discover how to focus your storytelling content on your customer in this article from Entrepreneur.

Read the full article at: www.entrepreneur.com

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