“Going green” is an oft-used phrase, but many small businesses have difficulty working environmentally conscious practices into their operations – especially in the services industry. Determining how your customers can use your green services to meet their business goals, however, is a clever approach to eco-marketing (where you, your customers, and the environment all win) that we’d love to see more often!
Metro Sign & Awning, a Sales Renewal client, wanted to increase referrals from architect and general contractor partners, so they created a content marketing campaign around white papers that explained the benefits of environmentally-friendly, energy-saving business signage to the customers of architects and general contractors. By helping their partners attract customers interested in green signage, Metro was able to grow its referrals from them and deliver many more environmentally beneficial signs.
Starting your small business can be hard for anyone, but women especially struggle in the entrepreneurial field, which has traditionally been male-dominated. The SBA is working to level the playing field with a new platform that offers FREE educational resources to women
Reviews have been an important for online businesses since the beginning, but they’re even more important now.
Consumers require an average 40 online reviews before believing a business’s star rating is accurate (up from 34 in 2017)
85% of consumers think that online reviews older than 3 months aren’t relevant
The authors propose mulitple strategies to use to get more reviews for your business, here are their best:
1. Deliver an Outstanding Customer Experience (if you’re not, don’t bother with getting reviews) 2. Ask Every Customer 3. Respond to Positive and Negative Reviews 4. People Have their Preferences, Select Sites Customers Use 5. Make Leaving A Review Simple 6. Time Your Request 7. Automate Requests 8. Play the Long Game
And finally, when creating an online reputation management program, it’s important to understand the important difference between 1st and 3rd party reviews
1st-Party Review: Feedback or testimonial given directly to your business by a customer. The business owns the content.
3rd-Party Review: Feedback given to a 3rd-party review site like Google or Trip Advisor. The site owns the content.
Research is a cornerstone of any marketing plan – just ask one of the Top 50 Most Powerful Women in Business, Cheryl Grace. Her commitment to using multicultural consumer segment data has helped propel her beauty brands forward with informed marketing strategies that speak to a much broader audience than her competitors. Find out what data types can be relevant to your business, and how to leverage that data in your own marketing strategy, in the full article.
The Young Entrepreneur Council has some advice for service businesses and how they don't have to sit on the sidelines during the holiday shopping season.
It's no secret that product based businesses can get a lot of attention and extra sales during the holiday season. Because of that, professional services can often overlook the opportunities for a boost in revenue during the shopping season, but there are different tactics and strategies to implement that can help them get a “piece of the pie” too. Read on for some examples offered by Entrepreneurs that service-based businesses can implement for the holidays.
Many consumers will do most of their shopping with local retailers. Small businesses need a digital plan to stay close to customers amid coronavirus pandemic.
Nearly seven in 10 small businesses see the winter holiday season as a top sales opportunity for their business, according to The Visa Back to Business Study – Holiday Edition. Small businesses have already faced unprecedented challenges in 2020, and the holiday season appears set to bring plenty of its own, amid a shaky economy and continued concerns about another wave of coronavirus infections. Read more to learn what all small businesses should focus on to ensure a successful 2020 holiday sales season.
This year, with so much uncertainty due to the pandemic, many marketers are wondering how to evolve their strategies for a holiday season that will be like no other. The marketing strategy that was right just a couple of months ago isn’t anymore.
Results from a new Adobe study of 1,000 consumers aims to help marketers understand how to prepare for what buying habits are ahead:
75% of shoppers are keeping with their holiday traditions but there'll be less demand for new brands
40% of consumers are looking for “distraction marketing” – messages that take them away from Covid realities; especially for Gen Z & Millennials
With few places to go, 70% of consumers are saving more than they did pre-pandemic and most are looking for marketing that helps them find a good deal
Buy online/pickup in store continues to grow at a staggering rate: 259% in 12 months
Signs of life in the economy and an increase of business activity has led to an increase in confidence of small and midsize business CEOs. The Vistage CEO Confidence Index rebounded to 82.8 in Q3 from 62.5 in Q2.
The ability to adjust your marketing strategy to meet unexpected demands or market conditions is the hallmark of good management. During these continued times of uncertainty, when every day brings new challenges, it can sometimes be difficult to see the “strategic” forest for the “tactical” trees that seem to need our attention every day. Sales Renewal works with our clients every day to ensure we keep an eye on the forest, ensuring that the underlying strategy is sound enough to weather this storm on multiple fronts, including digital strategies. Read more in this article by DMAC about how your online presence should adapt during the Covid era.