Curated Content

How to Understand and Solve Your Customers’ Problems

Connecting our customers’ problems to the solutions we offer is perhaps the most important task of marketing: If we can show that we understand their problems, they will listen to our solutions. There are a number of very effective – but underused – ways of understanding your customers’ pain points, including keyword research, customer surveys, and review management.

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Maximize Customer Engagement With the Right Data Insights from the Right Data

data vortex

Sales Renewal’s insight:

Many of us understand that analytics are key to gaining a competitive advantage but fewer of us really understand which data is important and how to put that data to use. Whether it’s Big Data or little data, technology can help all businesses gain valuable intelligence about their customers. This article outlines 3 steps to gaining actionable insights from your data. Important aspects of making the most of your data includes providing context, looking at trends instead of individual data points, and gaining insights that are aligned with your overall strategy.

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Managing When the Future Is Unclear

A foggy road ahead

The term "strategic ambiguity" might be enough to send your heart rate racing and your stress level into the stratosphere. However, this article acknowledges an under-appreciated reality: we often find ourselves managing in situations when it isn’t clear where we’re going or how we’ll get there. Discover some practical approaches you can take to emerge from periods of change a stronger manager and an exceptional leader.

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20 Small Business Trends and Predictions for 2019

A study stated that office workers are becoming more distracted at their desks and feel like they don’t have a space to be fully focused. Our company is fully remote and with project management and communication programs, our employees feel the same comradery between each other, and feel more productive and focused in their own environment. While offices continue to transform into spaces with more perks, like games and snack bars, employees could be prone to get more distracted. While many argue that the productivity between remote and office workers fully depends on people’s personalities, there are several key differences that can make an impression on one’s work performance.

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What is Retargeting and How Can Professional Service Firms Utilize It?

Retargeting for Professional Service Firms

A study stated that office workers are becoming more distracted at their desks and feel like they don’t have a space to be fully focused. Our company is fully remote and with project management and communication programs, our employees feel the same comradery between each other, and feel more productive and focused in their own environment. While offices continue to transform into spaces with more perks, like games and snack bars, employees could be prone to get more distracted. While many argue that the productivity between remote and office workers fully depends on people’s personalities, there are several key differences that can make an impression on one’s work performance.

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Remote Workers Are Outperforming Office Workers–Here’s Why

A study stated that office workers are becoming more distracted at their desks and feel like they don’t have a space to be fully focused. Our company is fully remote and with project management and communication programs, our employees feel the same comradery between each other, and feel more productive and focused in their own environment. While offices continue to transform into spaces with more perks, like games and snack bars, employees could be prone to get more distracted. While many argue that the productivity between remote and office workers fully depends on people’s personalities, there are several key differences that can make an impression on one’s work performance.

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Holiday Marketing For Law Firms

Holidays are a time for interacting with people, whether it be your family, friends, neighbors or coworkers. This also makes it a great time to socialize with your clients. The end of the year makes a perfect time for you to say “thank you” to your clients and wish them the best for the new year. Personal interactions around the holidays are things your clients will remember in the new year.

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How Financial Services Marketing Is Rebuilding Its Image

In the wake of several turbulent years throughout the financial industry, confidence in financial advisors has never quite fully recovered. Financial jargon, misplaced guidance and an inconsistent customer experience are but a few of the reasons behind this mistrust. So how can financial advisors regain the respect and trust of their clients and prospective clients? The solution: effective marketing. Read more about how marketing can transform how the financial world is perceived and how your firm can use a variety of tactics to increase client loyalty and develop new business.

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8 Easy Steps to Marketing Your Nonprofit Organization

Nonprofit organizations may traditionally not be as savvy when it comes to marketing as their consumer products counterparts, but when they realize that marketing is a way to not only satisfy consumer and donor needs but to spread their message points, share the mission statement, alert the public to events, and share breaking news that’s relevant to their cause, many have come around to embracing a host of marketing tactics. Read more for some ideas that could help you make a significant difference in reaching the goals of your organization.

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