Legacy-EA 2.0

4 Steps to Measuring What Matters Most

Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets. Sales Renewal’s insight: The customer journey is complicated! So is measuring the different types of marketing programs because there’s really no way to do an apples-to-apples comparison. How do you attribute a “value” and ROI to each?   […]

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Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings – Whiteboard Friday

With Google getting better and better at recognizing the true relevancy of pages, we can’t stay focused on keywords. Sales Renewal’s insight: It’s very clear. Digital marketing has shifted from focusing on keyword rankings and what the search engines want to see to the “modern” model of focusing on the broader customer-focused, integrated programs.   […]

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LinkedIn’s Top Performing Sponsored Updates of 2014

There’s no shortage of “best of” blog posts this time of year, and with the success seen with our flagship content marketing product – Sponsored Updates – there’s no way we could leave this one out of the mix. After all, Sales Renewal’s insight: Some useful takeaways when considering a sponsored post on LinkedIn: Don’t […]

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Local SEO In 2015 – Look At The Big Picture

When you’re doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful. Sales Renewal’s insight: Some great quotes about making Local work in 2015: “You’ve got to work on everything” “You have to be a jack-of-all-trades” Sounds overwhelming, but […]

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What to Cut From Your Marketing in 2015

Learn which marketing tactics you should totally forget about in 2015. Sales Renewal’s insight: Everything in moderation. Sure, it’s fun to jump on every bandwagon that comes along, but by keeping the big picture perspective, you can be sure your marketing efforts are targeted and – more importantly – something you’re able to do without […]

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A Step-by-Step Guide to Updating Your Website Without Destroying Your SEO

Redesigning a website is one of the most neglected areas of online marketing. Often, the right parties are not involved, or they are involved too late, leading to errors, omissions or drastic decreases in site traffic. Sales Renewal’s insight: Sales Renewal works with many clients on website updates. This article is a good look at […]

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