4 Steps to Measuring What Matters Most
Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets.
Sales Renewal’s insight:
The customer journey is complicated! So is measuring the different types of marketing programs because there’s really no way to do an apples-to-apples comparison. How do you attribute a “value” and ROI to each?
Read Original Article
1 minute read
