Marketing Management

How to Understand and Solve Your Customers’ Problems

Connecting our customers’ problems to the solutions we offer is perhaps the most important task of marketing: If we can show that we understand their problems, they will listen to our solutions. There are a number of very effective – but underused – ways of understanding your customers’ pain points, including keyword research, customer surveys, and review management.

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Managing When the Future Is Unclear

A foggy road ahead

The term "strategic ambiguity" might be enough to send your heart rate racing and your stress level into the stratosphere. However, this article acknowledges an under-appreciated reality: we often find ourselves managing in situations when it isn’t clear where we’re going or how we’ll get there. Discover some practical approaches you can take to emerge from periods of change a stronger manager and an exceptional leader.

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Alexa and Yext and Oh, the Possibilities

Alexa and Yext sales listings

Wouldn’t it be cool if Amazon’s amazingly popular digital assistant for the home, Alexa, could recommend your business? If you’re signed up for Sales Renewal’s Local Marketing program, Alexa will be doing this for your business very soon. Anyone will be able to ask Alexa,  “Find X near me”  (where X is what your business does) and […]

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Why Branding Is Important for Growing Professional Services Firms

Sales Renewal logo is a visual component of our brand.

A number of traditional marketing tactics do not easily translate to professional services firms, such as independent wealth managers, legal professionals, and others in highly regulated sectors. However, the fundamentals of brand- and trust-building apply across industries and should remain core aspects of your marketing mix. What Good is Branding? Because of the highly specialized […]

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Surveys, Complaints, and the Value of Regularly Scheduled Listening

Who doesn’t get excited about survey responses, right? Right?! In case it’s not coming through on screen, that was written in a sarcastic tone. Creating and managing customer surveys online (or paper, or phone surveys) is rarely earthshaking. Survey response rates are often low, and responses tend to roll in rather slowly. But the insight […]

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Best of Growth Spurts – Our Favorite Posts from January

We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients, but they are relevant to most business owners involved with any aspect of marketing their business. Here are our 5 favorite posts this […]

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Why the Focus on Short-Term Marketing Effectiveness is Bad for Brands

New research suggests the marketing industry is focusing too much on short-term marketing effectiveness and that this is having a negative impact on awareness, share of voice and ultimately profits. Sales Renewal’s insight: Insights about strategic marketing that apply to big brands also apply to smaller companies. Measuring short-term KPIs is just one element of […]

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When Should Engineering Marketers Pass a Lead to Sales?

Find out how engineers answered the question: at what stage of your investigations into a new product or service do you prefer to engage with a vendor representative as opposed to conducting independent research? Sales Renewal’s insight: 1, 000 engineers were asked: “At what stage of your investigations into a new product or service do […]

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How Small Businesses Can Use Social Media to Grow Their Online Presence – for Free!

A large business with widespread consumer appeal can naturally expect organic social media growth in terms of followers and interaction: people already know your name, are interested in your brand and are looking for answers. In this case, you may spend more time interacting with customers and keeping up with questions than you do just […]

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How Much are Your Sales Leads Really Worth?

Every day, marketing and sales professionals in thousands of companies make significant investments to acquire and develop sales leads. The ultimate objective is to grow revenues and profits by winning new customers. Unfortunately, these investment decisions are often made without a clear and accurate understanding of how valuable leads actually are. When marketing and sales […]

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