Wouldn’t it be cool if Amazon’s amazingly popular digital assistant for the home, Alexa, could recommend your business? If you’re signed up for Sales Renewal’s Local Marketing program, Alexa will be doing this for your business very soon. Anyone will be able to ask Alexa, “Find X near me” (where X is what your business does) and […]
A number of traditional marketing tactics do not easily translate to professional services firms, such as independent wealth managers, legal professionals, and others in highly regulated sectors. However, the fundamentals of brand- and trust-building apply across industries and should remain core aspects of your marketing mix. What Good is Branding? Because of the highly specialized […]
Who doesn’t get excited about survey responses, right? Right?! In case it’s not coming through on screen, that was written in a sarcastic tone. Creating and managing customer surveys online (or paper, or phone surveys) is rarely earthshaking. Survey response rates are often low, and responses tend to roll in rather slowly. But the insight […]
We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients, but they are relevant to most business owners involved with any aspect of marketing their business. Here are our 5 favorite posts this […]
New research suggests the marketing industry is focusing too much on short-term marketing effectiveness and that this is having a negative impact on awareness, share of voice and ultimately profits. Sales Renewal’s insight: Insights about strategic marketing that apply to big brands also apply to smaller companies. Measuring short-term KPIs is just one element of […]
Find out how engineers answered the question: at what stage of your investigations into a new product or service do you prefer to engage with a vendor representative as opposed to conducting independent research? Sales Renewal’s insight: 1, 000 engineers were asked: “At what stage of your investigations into a new product or service do […]
A large business with widespread consumer appeal can naturally expect organic social media growth in terms of followers and interaction: people already know your name, are interested in your brand and are looking for answers. In this case, you may spend more time interacting with customers and keeping up with questions than you do just […]
Every day, marketing and sales professionals in thousands of companies make significant investments to acquire and develop sales leads. The ultimate objective is to grow revenues and profits by winning new customers. Unfortunately, these investment decisions are often made without a clear and accurate understanding of how valuable leads actually are. When marketing and sales […]
Since we update our Growth Spurts blog several times a week, our readers know they can find a lot of actionable marketing & technology advice in it. And in case you’ve missed them, we offer a monthly, summary roundup of the most popular/interesting posts of the month where we extract the most useful information into […]
The best way to develop a marketing budget is to treat that budget as if it’s an investment — something that delivers an expected, quantified return over time. In order to build a strong business case around this concept, a marketer must understand the dynamics of their funnel. Take a deep dive into how new […]