Is your business part of the 91% of small businesses that plan on increasing their advertising spend in 2019? Not surprising, digital advertising is the channel which is expected to see the greatest increase in advertising spend. Read why small businesses are turning to digital advertising.
Sales Renewal has worked with a number of business owners looking to increase revenue in preparation for a sale and our advice is always the same: make sure to plan well in advance. Some of the most common valuation methods for selling your business, such as discounted cash-flow or a multiple of revenue or EBITDA, depend on a track-record of profitability in order to get the best possible price. Whether you’re looking forward to a relaxing retirement or jumping into the next big idea, don’t let your excitement cause you to leave money on the table. The Sales Renewal Marketing Investment Analysis: Exit Planning Edition will help you determine if your current marketing efforts are likely to meet your Exit Revenue Goal.
Videos have become very popular through various channels on the internet. They are shared more often than any other media on social media, generate more clicks in email newsletters and are often preferred to reading explainer text. Professional Service firms should be taking advantage of this rise in video and have at least three main types of informative (and fun) videos to ensure visitors will be able to understand what you do, how you do it and why they should use you all through videos.
Many important marketing tactics rely on eye-catching, arresting visuals and never has it been more important to make sure professional-quality images and videos. In this day and age when glamorous selfies, mouth-watering food photography, and breathtaking action shots (not to mention cute puppies) dominate our social media feeds, businesses need to step up their game with their own images. A good picture has the power to grab a user’s attention and help your small business gain visibility, both on your website and social channels. Professional pictures of employees, products or even your building can resonate with prospects and make them feel more connected to you as a business.
If you’re like 75% of all business owners, you may have a vague plan to transfer ownership at some point in the future, but feel little urgency to do anything about it now: Business is good, revenue is increasing – what’s the hurry? The author likens this mindset to the false sense of security General Custer felt on that fateful day in 1876! Owners often underestimate what needs to be done in the years leading up to an exit and the author cautions that it’s better to start planning two years too soon, than five minutes too late.
A study stated that office workers are becoming more distracted at their desks and feel like they don’t have a space to be fully focused. Our company is fully remote and with project management and communication programs, our employees feel the same comradery between each other, and feel more productive and focused in their own environment. While offices continue to transform into spaces with more perks, like games and snack bars, employees could be prone to get more distracted. While many argue that the productivity between remote and office workers fully depends on people’s personalities, there are several key differences that can make an impression on one’s work performance.
A study stated that office workers are becoming more distracted at their desks and feel like they don’t have a space to be fully focused. Our company is fully remote and with project management and communication programs, our employees feel the same comradery between each other, and feel more productive and focused in their own environment. While offices continue to transform into spaces with more perks, like games and snack bars, employees could be prone to get more distracted. While many argue that the productivity between remote and office workers fully depends on people’s personalities, there are several key differences that can make an impression on one’s work performance.
Holidays are a time for interacting with people, whether it be your family, friends, neighbors or coworkers. This also makes it a great time to socialize with your clients. The end of the year makes a perfect time for you to say “thank you” to your clients and wish them the best for the new year. Personal interactions around the holidays are things your clients will remember in the new year.
A number of traditional marketing tactics do not easily translate to professional services firms, such as independent wealth managers, legal professionals, and others in highly regulated sectors. However, the fundamentals of brand- and trust-building apply across industries and should remain core aspects of your marketing mix. What Good is Branding? Because of the highly specialized […]