What is Retargeting and How Can Professional Service Firms Utilize It?

Retargeting – It can be beneficial for both your business and your target audience. As consumers, you’ve seen it; while cruising through your Facebook feed, there’s sponsored content from the website you just visited. Professional services can be just as effective in using retargeting as consumer products. The goal is to make sure the information you wish to retarget is relevant to the user as they progress through the buying cycle.

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