4. Reallocate labor flexibly to different activities.
For example, in response to a severe decline in revenue, more than 40 restaurants, hotels, and cinema chains optimized their staffing to free up a large share of their workforces. They then shared those employees with Hema, a “new retail” supermarket chain owned by Alibaba, which was in urgent need of labor for delivery services due to the sudden increase in online purchases. O2O players, including Ele, Meituan, and JD’s 7Fresh followed this lead by also borrowing labor from restaurants.
5. Shift your sales channel mix away from face-to-face towards new channels
For example, cosmetics company Lin Qingxuan was forced to close 40% of its stores during the crisis, including all of its locations in Wuhan. However, the company redeployed its 100+ beauty advisors from those stores to become online influencers who leveraged digital tools, such as WeChat, to engage customers virtually and drive online sales. As a result, its sales in Wuhan achieved 200% growth compared to the prior year’s sales.
Creating a positive experience for your customers is a powerful way to help them appreciate you and keep coming back. Make a good impression every time they interact with your business by mastering not just one area, like delivery, but by excelling in all of them from design and ordering, to service and sales. Customers will notice and return knowing that they can have an easy and trusted experience every time. Consider using these tips that will get your customers to say “Thank You.”
Of course, the main goal of marketing is to attract more clients to your business, but how can you be sure you’ve covered all your bases to make sure none fall through the cracks? Ask yourself some tough questions, including: have I maximized my online presence? Have I reached out to past clients lately? Am I making use of in-person speaking opportunities? Do I have a content marketing strategy? Does the press know where to find me? Have I maximized my professional networks? If you think you don’t have the time or bandwidth to effectively execute every strategy in the marketing universe, consider asking for help – there are partners out there who can take the weight of management and execution off your shoulders – but make sure you’re employing all relevant strategies to increase your client base.
Influencer marketing is a very powerful strategy when done right! This article explains the do’s and don’ts of effective influencer marketing and describes its impressive potential; 92% on consumers have made a purchase after reading about a product on a blog they follow. Read on to see how you can incorporate influencer marketing into your marketing mix.
A seismic shift is under way that many businesses cannot ignore: thanks to new technologies, instead of waiting for customers to come to you, you can address your customers’ needs the moment they arise—and sometimes even earlier. It’s a win-win: customers get a dramatically improved experience, and companies boost operational efficiencies and lower costs.
We’ve all said it, we’ve all done it …. New Year’s resolutions. But, the real question is, who is still looking at those resolutions we made months ago? Not many. A new calendar year symbolizes a new beginning. Many of you are probably thinking about personal resolutions, but how about establishing New Year’s resolutions for […]
Many small business owners know that successful marketing can play a huge role in their growth. It is very common for us to hear these owners have great ideas for what they want to do, but they all have the same issue: due to lack of people and resources, they fall into the trap of […]
Holidays are a time for interacting with people, whether it be your family, friends, neighbors or coworkers. This also makes it a great time to socialize with your clients. The end of the year makes a perfect time for you to say “thank you” to your clients and wish them the best for the new year. Personal interactions around the holidays are things your clients will remember in the new year.
While Sales Renewal is best known for our one-stop marketing solutions, JointSourcing and Marketing Essentials, we are equally happy to work on smaller-scale projects. One of our strengths at Sales Renewal is that we work across a variety of different industries, offering unique perspectives that can shed new light on traditional strategies and “the way […]
