September 21, 2018 || by Sales Renewal Team ||News||
Professional Services Firms and Advisors benefit from a unique approach to achieving measurable success from their marketing and business development activities
Concord, MA, September 20, 2018 – Sales Renewal is pleased to announce JointSourcing Pro, a unique marketing program designed to help professional service providers achieve measurable success from their marketing and business development activities.
Ah, networking – the marketing activity everyone loves to hate. We say if you hate it, you’re doing it wrong. What we often hear from people who do a lot of networking – professional services providers, in particular – is that networking is a necessary evil. But they don’t like it for a variety of […]
The JointSourcing Solution helped Image 4 orchestrate a strategic repositioning to achieve its dual goals of growing revenue and unifying its brand & messaging across four distinct verticals. Boston, May 23, 2018 – Sales Renewal, a unique, full service marketing agency that is revolutionizing small business marketing, is pleased to announce the latest client to […]
People who shop ALDI tend to more than loyal – they’re really Raving Fans. We love brands with personality, and ones that inspire that kind of following really get our attention. What gives a brand personality? It must have a unique appeal. What’s ALDI’s appeal? In a nutshell, the German-based grocer sells quality foods in […]
Because businesses have actively solicited customer reviews (and other feedback) for years, many online review sites look like over-caffeinated click-a-thons. It’s hard to sort out the helpful from the hype. But it’s clear that consumers want to consider other customers’ opinions and experiences before they buy – in other words, businesses need reviews. Savvy online […]
Let’s call this the “fake-it-til-you-make-it” photo tip sheet. To be clear: We are proponents of professional photography for your website, and all of your marketing material. High-quality images attract attention, communicate clearly, and sell. Simply put, professional photography makes you look better. The better you look, the more people will look. The more people look, […]
“No one says ‘let me tell you about a mediocre experience I had.'”
That’s what Jay Baer told Yext partners at the platform’s most recent Summit.
Jay is the author of “Hug Your Haters” and a proponent of of listening to your customers (whether they’re happy or not). And while we agree with him, we think collecting information on the mediocre is OK – especially if it is an important part of your service, it can (and probably should) inform your marketing message.
For example:
Maybe your customers don’t complain about your delivery service because you get it right so often, that’s exactly what they expect. Ho-hum? Hardly. “Deliveries You Don’t Have to Worry About” is a message worth sharing with customers and prospects.
We’re not taking exception to Baer’s statement, just augmenting it with the fact that that collecting run-of-the-mill information from your customers is as important as collecting the exceptional. How do you stay close to your customers? If you’d like to get more bang for your buck from your Yext account, or are looking for a more robust program of review management, contact us. We can help with that important piece of your overall marketing strategy.
Sales Renewal Announces First Anniversary of The JointSourcing Solution™ for The Harvest Group Professional services firm successfully outsources marketing function Concord, MA, November 27, 2017 – Sales Renewal, a unique, full service marketing agency that is revolutionizing small business marketing with The JointSourcing Solution™, is pleased to announce the one-year anniversary of JointSourcing with The […]
Who doesn’t get excited about survey responses, right? Right?! In case it’s not coming through on screen, that was written in a sarcastic tone. Creating and managing customer surveys online (or paper, or phone surveys) is rarely earthshaking. Survey response rates are often low, and responses tend to roll in rather slowly. But the insight […]
