It’s easy to define what content marketing* is: Using original content to acquire and retain customers. The steps a business owner needs to take to put a content marketing plan in place are also easy to describe: Know your audience, create your content, promote your content and build natural links. But how does a business […]
Endless information exists about how to best use the big social networks for your business – Facebook, Twitter, LinkedIn, Google+, Pinterest, to name a few. While the right combination of these networks is essential to one’s online outreach, there are also smaller, niche networks that many businesses can benefit from, too, such as Digg and […]
It’s been called the million-dollar question: How much is a like worth? While we admit we’d “like” to know, in fact, we suspect we already know – a like’s worth varies depending on the influence of the liker. And while the liker might not appear to “like” you much in terms of sales, at least […]
Was “do a better job managing social media” on your list of New Year’s Resolutions? How’s it going? If adding Pinterest to your social media mix is on your to-do list, you might enjoy reading about how journalists are using the very-visual tool. In case you still need to create a business presence on Pinterest, […]
You know what they say about the weather… In 2011, Google announced an initiative to give online authors credit for their content while also providing more search visibility for their business. The initiative, called Google Authorship, in essence associates your Google+ profile – adding a byline, photo and other relevant information – to your blog […]
We’re tempted to call it the Nate Silver effect: In the last few weeks a handful of industry watchers have suggested that what companies really need to succeed is a chief marketing technologist.It’s not a bad idea. Obviously, sales and marketing functions are increasingly dependent on technology. The technology choices available today are roughly double […]
“All that they do is dedicated to creating a WOW experience for our customers.” This may not be the typical opening line for a cashier’s job description in a seemingly commodity business like a grocery store chain. But for Trader Joe’s, a positive customer experience is at the heart of everything they do. From its […]
Brands were so popular on Pinterest that it’s a bit hard to believe that until this past week, Pinterest’s terms of service specified the platform was limited to “personal, non-commercial use.” The social media platform has officially welcomed businesses with the introduction of new tools and new business terms of service, which makes it explicit […]
When was the last time you checked out your business’s Company Page on LinkedIn? The popular B2B social media platform recently updated the look and feel of its Company page section, making it an even more valuable vehicle for generating leads and connecting with industry professionals. Those familiar with the Timeline photo of Facebook won’t […]