On the surface, social media networks like Google+, Twitter, Facebook and LinkedIn function in a similar manner: you can post original content, you can comment on or share other people’s content, you can give kudos to others. For businesses using social media networks to build their brand awareness, reach prospective clients, and stay in touch […]
Sales Renewal’s insight: Ever dealt with a Huckster Hank? Unlike Hank, if we don’t think we can do it right, we’ll fire ourselves. Check SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #HucksterHank and his colleagues: #BadExecutionBob, #GoodExecutionErica, #SmugMarketerSam and #TrustworthyTom,
While your Company Facebook page may at times feel like an extension of your personal page, there are certain rules of etiquette to keep in mind when managing your Company page that may not apply when using Facebook as yourself. Of course, having different sets of rules for business and pleasure should come as no […]
Quick – how many people do you have working on your content marketing team? At large organizations, this team can involve many players, from bloggers, content managers and community managers to social media strategists, social media managers, and community moderators. How can a small business keep up? We periodically discuss ways to tackle some of […]
Everybody strives for excellence, but only a small portion of American business people achieve it. In fact, according to the U.S. Chamber of Commerce, each year only the “cream of the small business crop” are worthy of receiving its prestigious Blue Ribbon Small Business of the Year award. That’s why it’s so gratifying that Sales […]
Sales Renewal’s insight: As long as he’s getting his monthly billing, why rock the boat? This is NOT the way Sales Renewal does it. Our shared risk & reward business model aligns our economic interests with those of our clients, resulting in our very persistent and determined approach to cost effective growth. See for example, […]
Sales Renewal’s insight: Meet #GoodExecutionErica, #BadExecutionBob‘s sister. Isn’t it amazing how different fraternal twins can be? Positive reviews are critical, so learn How User Reviews Can Drive Your Business. Check SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #GoodExecutionErica and her colleagues: #SmugMarketerSam, #HucksterHank, #BadExecutionBob […]
At least that’s what Clifford Stoll thought in this 1995 column he penned for Newsweek. Among the many things Stoll was sure would never catch on: Online newspapers eBooks eCommerce Restaurant reservations Chat Online dating To be fair to Stoll, he didn’t have Google. We forget how amazing search engines are and how critical they […]
Sales Renewal clients are accustomed to hearing the term JointSourcing – a unique business model that combines pay-for-performance with expense sharing. The model means that we focus on not simply what works, but what works cost effectively. The key to growing sales through JointSourcing is a multi-pronged approach to sales and marketing. The six key […]