Strategy & Management

5 Reasons You Shouldn’t Hire Non-Vetted Freelancers

Recruiting freelancers for your business can be a headache, especially when you’re trying to fill and manage positions you’re not always familiar with yourself. For Sales Renewal’s JointSourcing Solution, we routinely need to find and manage subcontractors (freelancers and other marketing agencies) as we assemble our client’s virtual marketing departments staff, and over the years we’ve gotten pretty good at vetting, verifying, and managing them. Here are some tips on how to carefully vet freelancers to prevent missed deadlines, communication issues, security breaches, and more.

Of course, we’d still be happy to help you not only build, but also manage, an outsourced marketing department that’s perfect for your business!

Read the full article at: www.smallbizdaily.com

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Six Ways Going “Green” Can Boost Your Bottom Line

We’ve heard it over and over again: it’s important for the environment to work “green” or eco-friendly initiatives into our lives whenever we can. For individuals, the path to a greener lifestyle is simpler, but for businesses, an eco-conscious approach may seem difficult to integrate at first.  We think there are plenty of green initiatives […]

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Benefits of Gender Diversity

With International Women’s Day happening this month, you may have seen your news feeds filled with appreciation, support, and celebration of women everywhere. Though that hasn’t always been the case for women in the workplace, the gender gap is rapidly closing – and the economic benefits of gender diversity has become readily apparent. Study after […]

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Sales Renewal Launches Strategic Marketing Consulting Practice

Businesses Turn to Sales Renewal to Create Strategies that Drive Success Concord, Mass.—Oct 20, 2020—Sales Renewal, building on the success of its outsourced marketing offering, the JointSourcing Solution™, is pleased to announce the launch of its new, standalone Strategic Marketing consulting practice. Since its founding in 2009, Sales Renewal has been offering JointSourcing (“joint venture” […]

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Sales Renewal’s Strategic Consulting Service Helps Law Firm Pivot with New Business Model

MyOutsideGeneralCounsel Tier of Services

Sales Renewal is often asked to help clients wrestling with challenging strategic decisions, whether it’s adjusting their business and marketing strategies to their new Covid realities (something that has unfortunately become way too common), reducing their time-to-first-dollar from prospects in their pipeline or devising a go-to-market strategy for a new product or service they’re considering. […]

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Despite Economic Uncertainty, Small Businesses Are Gaining Optimism

CEO confidence in their businesses is growing despite economic uncertainty, according to the July Vistage/Wall Street Journal survey.

Source: www.vistage.com

We’re going to start posting this WSJ monthly of Small Businesses each month.

The WSJ spun the July report as significant improvement but there’s a glass half empty/full aspect to it.

Yes 75.% is a great improvement in confidence over 44.7% but it’s still DOWN 80% from where it was in Feb.

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Q2 2020 North American M&A Report | PitchBook

M&A activity in Q2 2020 continued to decline as COVID-19 remained an unrelenting problem in North America, and especially the US. Nevertheless, certain sectors are seeing pockets of stable dealmaking.

Source: pitchbook.com

M&A activity in the second quarter of 2020 continued to decline,  with $336.8 billion over 2,025 transactions. This is a substantial decline from the record activity seen in recent years which the report calls “the canary in an M&A coalmine.” Quarter over quarter declines were 41.1% and 24.2% for deal value and count, respectively, compared to an already slow Q1 2020.

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Webinar: Crafting Products and Services to Reduce Time-to-First-Dollar

Marketing Strategy: focus on your fastest prospects

The Problem: Prospects Sit In Your Pipeline Too Long Many service providers often have a single, all-inclusive service that’s presented as a binary choice: hire us for the whole service or don’t hire us. Because these services are typically important and consequential (e.g., wealth managers help save for retirement, lawyers defend against lawsuits, architects design […]

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Beyond Coronavirus: The Path to the Next Normal

The COVID-19 is not only an immense health crisis–it’s also an imminent restructuring of the global economy, but leaders can begin navigating beyond the coronavirus crisis.

Source: www.mckinsey.com

In answer to the question “What will it take to navigate this crisis” the authors call on businesses and governments to act across five stages, leading from the crisis of today to the next normal that will emerge after the battle against coronavirus has been won:

  1. Resolve: All those in leadership positions must determine the scale, pace, and depth of action required at the state and business levels and resolve to do what it takes.
  2. Resilience: A McKinsey Global Institute analysis indicates that the shock to our livelihoods from the economic impact of virus-suppression efforts could be the biggest in nearly a century. In the face of these challenges, resilience is a vital necessity.
  3. Return: Returning businesses to operational health after a severe shutdown is extremely challenging and the weakest point in the chain will determine ultimate success. The authors suggest using Northern Hemisphere’s summer months to expand testing and surveillance capabilities, health-system capacity, and vaccine and treatment development to deal with a second surge.
  4. Reimagination: Institutions that reinvent themselves to make the most of better insight and foresight, as preferences evolve, will disproportionally succeed. The crisis will reveal not just vulnerabilities but opportunities to improve the performance of businesses.
  5. Reform: Leaders in government, business, healthcare, the financial system, educational institutions, and more should think about what reforms are needed to avoid, mitigate, and preempt a future health crisis of the kind we are experiencing today and to strengthen the system to withstand acute and global exogenous economic shocks, such as this pandemic’s impact.

Collectively, these five stages represent the imperative of our time: the battle against COVID-19 is one that leaders today must win if we are to find an economically and socially viable path to the next normal.

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