It’s been called the million-dollar question: How much is a like worth? While we admit we’d “like” to know, in fact, we suspect we already know – a like’s worth varies depending on the influence of the liker. And while the liker might not appear to “like” you much in terms of sales, at least […]
If you’re in business, the holidays can be so hectic some important things get overlooked. We’d hate to start the New Year with an old lecture, so let’s just call this a friendly reminder about the value of customers. We’re sure you’ve seen quotes from legendary department store founder Marshall Field extolling the virtues of […]
We’re tempted to call it the Nate Silver effect: In the last few weeks a handful of industry watchers have suggested that what companies really need to succeed is a chief marketing technologist.It’s not a bad idea. Obviously, sales and marketing functions are increasingly dependent on technology. The technology choices available today are roughly double […]
Brands were so popular on Pinterest that it’s a bit hard to believe that until this past week, Pinterest’s terms of service specified the platform was limited to “personal, non-commercial use.” The social media platform has officially welcomed businesses with the introduction of new tools and new business terms of service, which makes it explicit […]
So you have a company Facebook page. You do two to three status updates a week, sometimes post a photo. But you’re left wondering, “Is there anything else I can do?” We’ve rounded up 7 easy ways to help make your Facebook page work harder for your business: Showcase your brand via the Facebook Timeline […]
To celebrate the publication of our first Sales Renewal newsletter, we’re offering a Free Social Media Blueprint. With a Social Media Blueprint, Sales Renewal can help get you on the right track with your social media efforts. The process includes two hours of meeting time with you to assess your current program and goals for […]