5 evolving marketing strategies for the COVID-19 holiday season

This year, with so much uncertainty due to the pandemic, many marketers are wondering how to evolve their strategies for a holiday season that will be like no other. The marketing strategy that was right just a couple of months ago isn’t anymore.

Results from a new Adobe study of 1,000 consumers aims to help marketers understand how to prepare for what buying habits are ahead:

  1. 75% of shoppers are keeping with their holiday traditions but there’ll be less demand for new brands
  2. 40% of consumers are looking for “distraction marketing” – messages that take them away from Covid realities; especially for Gen Z & Millennials
  3. With few places to go, 70% of consumers are saving more than they did pre-pandemic and most are looking for marketing that helps them find a good deal
  4. Buy online/pickup in store continues to grow at a staggering rate: 259% in 12 months

Read the full article at: blog.adobe.com

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